At Dicomm McCann, I developed creative solutions for client campaigns, balancing user needs, brand goals, and business objectives. I also produced digital assets and visual communications across multiple touchpoints.
I collaborated with strategists, account managers, copywriters, and designers to create user-focused communications across digital platforms. I applied audience insights and behavioural considerations to develop visual content and campaign experiences.
In my MSc User Experience Design Projects at University of Portsmouth, I conducted interviews, surveys, and usability testing to identify user needs and pain points. I used the findings to inform user journeys, task flows, personas, and information architecture.
I’ve designed wireframes and interactive prototypes for web and mobile experiences, applying accessibility and user-centred design principles. I refine concepts using research findings, user feedback, and testing outcomes.
