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Asmita NeogiAN
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Asmita Neogi

@asmitaneogi

Product Designer at Bussin Design Studio who led 0→1 design across 6+ B2B and B2C products.

India
Message

At Bussin Design Studio, I led 0→1 design across 6+ B2B and B2C products spanning AI, SaaS, gamification, and consumer apps. I worked with product and development teams to shape products from early ideas to launch-ready experiences.

I partnered directly with founders and clients on product decisions, translating business goals, user needs, and technical constraints into product strategies and intuitive experiences. Rapid exploration, interactive prototypes, and reusable design patterns helped me deliver under tight timelines.

At PWR Chain, I designed PWR Explorer for web, tablet, and mobile, as well as experiences for PWR Wallet and the PWR Community. I also built a scalable design system with reusable components, variants, and Figma variables for consistent light and dark themes.

At WOM Protocol, I designed the BULLZ web app, WOM Authenticator, and YEAY mobile app, aiming to make complex products simple and usable. I also built tools for brands, creators, and the internal team, including a Campaign Manager and an Admin System.

Experience

Work history, roles, and key accomplishments

WP

UI/UX Designer

WOM Protocol

Designed web3 products - the BULLZ web app, WOM Authenticator, and YEAY mobile app with a focus on making complex products simple and usable. Built tools for brands, creators and internal team - a Campaign Manager and an Admin System that streamlined campaign workflows and daily operations.

BS

Product Designer I

Bussin Design Studio

Designed mobile and web experiences across client projects, collaborating with product manager and development teams to turn product requirements into clear, usable interfaces.

BS

Product Designer II

Bussin Design Studio

Led 0→1 design across 6+ B2B and B2C products spanning AI, SaaS, gamification and consumer apps, working closely with product and development teams to shape products from early ideas to launch-ready experiences. Designed high-quality products under tight timelines, using rapid exploration, interactive prototypes, and reusable design patterns.

PC

UI/UX Designer

PWR Chain

Designed PWR Explorer across web, tablet, and mobile, creating responsive experiences for exploring transactions, blockchain data, and network activity. Shaped the experience across PWR Wallet and the PWR Community, creating a platform for users to discover and contribute community content.

Education

Degrees, certifications, and relevant coursework

Google logoGO

Google

Professional Certificate, UX Design

Professional Certificate in UX Design from Google.

Tech stack

Software and tools used professionally

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