Bhavana Gupta
@bhavanagupta1
Product Designer and Design Consultant specializing in RWA tokenisation and AI-enhanced UX.
IndiaWhat I'm looking for
I am a Product Designer and Design Consultant with five years' experience across FinTech, Automobiles, Travel & Lifestyle, and Government sectors, specializing in real-world asset (RWA) tokenisation and institutional-grade portals. I combine user research, information architecture, and design systems to drive measurable outcomes, including activation and conversion improvements.
At Zoniqx I led end-to-end 0–1 product initiatives for issuer and investor portals, streamlined complex Web3 and compliance flows, and integrated generative AI capabilities to accelerate financial decision-making. I scale design operations through robust design systems, high-fidelity UI, and close engineering collaboration to ensure polished, bug-free implementations.
I also bring creative leadership from roles at Lal10 and internships in automotive and travel tech, managing teams, directing multimedia production, and delivering content and brand systems that reduced content cycle time and supported multimarket consistency. I am adaptable, metrics-driven, and focused on simplifying high-friction workflows for institutional and startup contexts alike.
Experience
Work history, roles, and key accomplishments
Product Designer
Zoniqx
Feb 2024 - Present (2 years 1 month)
Led end-to-end design for 0–1 issuer and investor portals for institutional RWA tokenization, reducing cognitive load and improving onboarding and conversion through AI-driven insights and robust design systems.
Creative UI & UX Designer
Zoniqx
Feb 2024 - Aug 2025 (1 year 6 months)
Led institutional brand identity, investor decks, and website redesigns, creating high-fidelity prototypes and AI-accelerated content that supported multimillion-dollar deals and improved digital engagement.
Creative Designer
Lal10
Jul 2022 - Feb 2024 (1 year 7 months)
Directed creative across digital and print, led a team of four, and implemented AI-enhanced production workflows that reduced content cycle time by 50% while maintaining brand consistency across international markets.
Graphic Designer
Lal10
Jul 2022 - Jun 2023 (11 months)
Designed digital and print assets including catalogues and campaign creatives, collaborating cross-functionally to deliver brand-aligned work under tight deadlines.
Visual Design Intern
GoMechanic
Dec 2021 - May 2022 (5 months)
Produced social and marketing visuals that increased brand engagement and supported data-driven visual strategies during a rapid scaling phase.
Graphic & UI/UX Intern
TBO Holidays
Jan 2020 - Mar 2020 (2 months)
Designed campaign creatives and contributed UI/UX improvements to the B2B travel platform, enhancing email and website interfaces to boost engagement and retention.
Education
Degrees, certifications, and relevant coursework
National Institute of Fashion Technology, Srinagar
Bachelor of Design, Fashion Communication
2019 - 2022
Bachelor in Fashion Communication covering design communication, visual storytelling, and related practical projects from August 2019 to July 2022.
Board of Technical Education
Diploma, Textile Design
2016 - 2019
Diploma in Textile Design focused on textile design techniques and practical trade skills from July 2016 to June 2019.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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