Open to opportunities

asma khan

@asmakhan1

Message

I manage AEM content workflows and create SEO-optimized technical and digital content.

India

Message

What I'm looking for

I'm looking to lead AEM and digital content initiatives where I can improve publishing workflows, collaborate with product and engineering teams, and create clear, SEO-optimized, user-friendly content.

I've managed AEM content for Mercedes-Benz USA and Mercedes-Benz Canada at Metacube Software, using Adobe Experience Manager alongside Jira and Confluence to support content governance and collaboration.

At Aselea Network, I led end-to-end AEM content projects across authoring, component building, and publishing, improving delivery time by 30% while partnering with design, SEO, and development teams.

I've also written and edited technical documentation, user guides, SEO blogs, app content, and knowledge-base articles, turning complex information into clear, accurate, publish-ready material.

Experience

Work history, roles, and key accomplishments

AVP and Content Manager (AEM)

Aselea Network

Nov 2024 - Aug 2025 (9 months)

- Lead strategic content initiatives aligned with company goals and business growth.
- Manage end-to-end AEM-based content projects, including authoring, component building, and publishing.
- Optimize content workflows to improve efficiency and reduce delivery time by 30%.
- Collaborate with design, SEO, and dev teams to ensure content quality and consistency.

AEM Content Management Content Strategy Workflow Optimization SEO Collaboration

Associate Business Development Manager and Content Head

UMENIT

Jan 2024 - Oct 2024 (9 months)

Identifying Opportunities - Research markets to find new clients and growth areas.
AEM Author, Creating webpages and DAM assets
Lead Generation - Prospect through various channels and qualify leads.
Relationship Building - Manage relationships with clients and partners.
Sales Strategy - Develop and execute sales strategies, including proposals and negotiations.
Market Analysis - Monitor competito

Business Development Lead Generation Market Analysis Sales Strategy Client Relationships AEM Web Content DAM

SGA Content Author

Metacube Software Pvt Ltd

Jan 2022 - Jan 2024 (2 years)

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗡𝗮𝗺𝗲 𝗠𝗕𝗨𝗦𝗔 𝗮𝗻𝗱 𝗠𝗕𝗖𝗔𝗡

Responsible for Content management for 𝗠𝗕𝗨𝗦𝗔 (𝗠𝗲𝗿𝗰𝗲𝗱𝗲𝘀 𝗕𝗲𝗻𝘇 𝗨𝗦𝗔) 𝗮𝗻𝗱 𝗠𝗕𝗖𝗔𝗡 (𝗠𝗲𝗿𝗰𝗲𝗱𝗲𝘇 𝗕𝗲𝗻𝘇 𝗳𝗼𝗿 𝗖𝗔𝗡𝗔𝗗𝗔) using 𝗔𝗱𝗼𝗯𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗿.

1. Using 𝗝𝗶𝗿𝗮 (a project management tool) that helps teams track and manage tasks, issues, and projects. AEM can be integrated with Jira to facilitate the tracking and resolution of AEM-related tasks and issues. This integration allow

AEM Jira Confluence Content Management Project Management Collaboration

Freelance Content Strategist

Different firms

Jan 2016 - Dec 2021 (5 years 11 months)

Wrote and edited technical blog posts, SEO articles, and social media content for various firms, boosting page traffic and engagement. Authored user guides, developed content for mobile apps, and contributed to product launches.

SEO Content Strategy Blogging Social Media Product documentation Research

NIIT, Harlax Softwares, Frontcube Software Pvt Ltd, Fashion8 (Freelance Content

Different firms (NIIT, IT Website, Educational Software(Garodda), Fash

Jan 2016 - Dec 2021 (5 years 11 months)

(Different firms (NIIT, IT Website, Educational Software(Garodda), Fashion8 etc and Maan Softwares, Shubhashish and The Ninehertz )

● Wrote and edited 40+ technical blog posts, SEO articles, and social media content for IT professionals — boosting page traffic by 1,400+ views in 3 months
● Created 60+ SEO-based blogs on topics like AI, IoT, SaaS, and mobile apps — improving blog engagement by 25%