Asmaa Rebiha

I’m a UI/UX designer who also codes with HTML, CSS, and React, so my work can move from research straight into production-ready interfaces. I’ve worked across B2B SaaS, e-commerce, and mobile, including a live shipped product and ongoing freelance design work.

At Retink Media, I led a research-informed redesign of the simplecx marketing homepage across desktop, tablet, and mobile. I collaborated with the Product Manager and CEO, ran user research, analyzed post-launch feedback, and translated insights into UX improvements for future iterations.

I’ve designed responsive experiences for 15+ screens and helped close implementation gaps with dedicated mobile and tablet designs. I also supported the company’s visual identity by creating rebranded brand guideline presentations and keeping product and marketing assets consistent.

On freelance projects, I designed end-to-end UX/UI and brand identity for Soundous Bakes, building a full design system (typography scale, color tokens, spacing, and a 20+ component library). I also designed an end-to-end museum mobile app (personas, journey maps, wireframes, and prototypes in Figma), validated it with 10+ users, and iterated based on two usability testing rounds.