Ashwin User
@ashwin2014
AI-powered Digital Marketing Strategist with 4+ years of experience.
What I'm looking for
I am an AI-powered Digital Marketing Strategist with over four years of experience in delivering performance-driven campaigns for global B2B and B2C brands. My expertise lies in managing substantial advertising budgets, exceeding €100K annually, and generating impressive revenue of over €220K. I have a proven track record of achieving a 35% growth in organic traffic through innovative strategies in SEO, PPC, and AI-based content.
Currently, I am pursuing an MBA in International Business with a specialization in cross-border digital marketing. My passion for data-led strategies drives my ambition to help international brands grow. I have successfully increased organic visibility for fintech platforms and improved click-through rates for crypto blogs, showcasing my ability to adapt and thrive in dynamic environments.
Experience
Work history, roles, and key accomplishments
Social Media Intern
Defx
Jan 2025 - Feb 2025 (1 month)
Supported crypto-focused content marketing and short-form video strategy. Engaged with niche communities to increase brand awareness on TikTok and X (Twitter).
SEO & Paid Media Executive
Buzzinga Digital
Sep 2018 - Oct 2021 (3 years 1 month)
Managed monthly ad budgets of
15,000 across Google, Meta & LinkedIn, improving ROI by 20%. Delivered 30% organic traffic growth and 15% CTR improvement for 15+ B2B/B2C clients.
Digital Marketing Consultant
Ashwin Shukla Digital
Oct 2016 - Aug 2018 (1 year 10 months)
Conducted 50+ technical SEO audits, improving client visibility by an average of 20%. Created full-funnel digital strategies (SEO, PPC, SMM) for 10+ businesses, resulting in a 25% engagement lift.
SEO Intern
Capsicum Mediaworks
Mar 2016 - Sep 2016 (6 months)
Boosted CTR by 20% through 500+ keyword analysis and structured content planning. Earned 60+ high-quality backlinks through guest blogs and influencer outreach.
Education
Degrees, certifications, and relevant coursework
TU Bergakademie Freiberg
MBA in International Business, International Business
Currently pursuing an MBA in International Business with a specialization in cross-border digital marketing. This program focuses on advanced marketing strategies within a global context.
University of Mumbai
Bachelor of Commerce, Accounting and Finance
Completed a Bachelor of Commerce with a focus on Accounting and Finance. This degree provided a strong foundation in business principles and financial management.
Poznan University of Economics and Business
Erasmus Exchange, Economics and Business
Participated in an Erasmus Exchange program, gaining international exposure and diverse academic perspectives. This experience broadened understanding of global economic and business practices.
Tech stack
Software and tools used professionally
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