Ashutosh Saini

Designed a next-gen airline payment experience, focusing on reducing clicks, scrolls, and cognitive load, and pitched aspirational hyper-personalization features. Led the design for a new booking flow, significantly enhancing user experience and reducing clicks. Leveraged Figma to create production-ready prototypes, enabling user testing, and developed master files for social media and partner pag

Took ownership of designs for Project Prism, the company's flagship product, collaborating with product and tech teams to ensure a seamless user experience. Designed core product features to boost user acquisition and engagement, utilizing user-centered design and data insights for intuitive interfaces. Engaged in cross-functional discussions, effectively conveying design concepts and justifying d

Launched new feature segments across all user roles and pricing plans, focusing on the web dashboard, website CRO, mobile SDK, agent app, and chat widget interfaces. Managed the product roadmap and improved cross-team efficiency between Marketing, Product, and Engineering. Successfully reduced design iteration time and increased overall design quality.

Managed and designed brand identity, marketing, and website graphic collaterals for the company. Contributed to the website design for Applozic, a partner company. Gained foundational knowledge in user experience design principles.

Served as a core member of a film studio, responsible for filming and editing video projects showcasing Uttarakhand culture. Managed and designed brand identity and marketing collaterals for the studio. Successfully redesigned the studio's logo.

Designed a plastic-free die-cut for a children's dining napkin package, focusing on sustainable design. Conducted in-depth research on regional art, culture, and heritage in Kerala to inform design choices. Delivered a unique and culturally relevant packaging solution.

Currently pursuing a Masters of Design, focusing on advanced design principles and methodologies within the Department of Design. Held a position of responsibility as a Teaching Assistant under the guidance of Prof. Charu Monga.

Completed a Bachelor of Technology in Mechanical Engineering. Held a position of responsibility as Lead Designer for college branding and the Student Activity Cell.