Open to opportunities

Ashley Kerubo

@ashleykerubo

Accounting & Finance Virtual Assistant E-commerce Finance | Bookkeeping | Financial Reporting Helping e-commerce businesses

Kenya

Message

With over 7 years of accounting experience across e-commerce, distribution, and product-based businesses, my work has helped me understand the financial and operational dynamics behind how these businesses run. From marketplace sales and customer payments to supplier bills, AP, expenses, reconciliations, and financial reporting, I’ve worked with the information that connects day-to-day business activity to the accounting records.

Together, these experiences have given me a practical foundation for supporting the connection between accounting and operations in an e-commerce business. I understand how sales, supplier activity, payments, expenses, inventory, and day-to-day operations flow into reconciliations, financial reporting, and month-end close.

That is the perspective I bring to the e-commerce businesses I support.

Who I support

Marketplace sellers, online retailers, product-based businesses, and growing e-commerce brands.

What I connect

Sales, settlements, payouts, fees, refunds, supplier bills, expenses, inventory, and accounting records.

What this enables

Accurate books, clearer reconciliations, reliable month-end reporting, and better financial decisions.

Experience behind it

7+ years across bookkeeping, AP/AR, reconciliations, cost accounting, inventory, financial reporting, and month-end close.

Experience

Work history, roles, and key accomplishments

Current

Accounting Associate

Current

Buyspry

Aug 2025 - Present (1 year 2 months)

Managed end-to-end Accounts Receivable across Amazon FBA, Walmart, and other marketplaces, ensuring accurate revenue recognition and timely collections. Reconciled marketplace, bank, and intercompany accounts, and supported month-end close.

Accounts Receivable Quickbooks Online Excel Amazon FBA Walmart Marketplace Accounting Month End Closing Inventory Accounting COGS Financial Reporting

Accounting Virtual Assistant

Ariri & Associates

Aug 2021 - Mar 2026 (4 years 7 months)

Managed full-cycle accounting for a portfolio of SME and startup clients, including bookkeeping, AP/AR, payroll, and tax compliance. Led month-end close and prepared financial statements, while coaching junior accountants.

Full Cycle Accounting Bookkeeping Accounts Payable Accounts Receivable Payroll Tax Compliance Month End Closing Financial Statements Quickbooks Xero

Accountant

Cida Africa Investments

May 2023 - Jun 2025 (2 years 1 month)

Managed full-cycle accounting, accounts payable and receivable, budgeting, reconciliations, financial reporting, and administrative operations. Coordinated logistics, inventory, supplier and customer activities, while providing financial analysis and business insights to support planning, purchasing, cost control, and decision-making using QuickBooks Online and Excel.

Full Cycle Accounting Xero Bookkeeping Accounts Payable Accounts Receivable Payroll Bank Reconciliation Month End Closing Financial Statements Budgeting Forecasting Compliance

Accounting Specialist

M365 SIA

Jul 2024 - Sep 2024 (2 months)

Established the finance function for EU entities by implementing QuickBooks Online, designing the Chart of Accounts, and standardizing workflows. Managed full-cycle accounting, payroll, and multi-jurisdiction tax compliance.

Quickbooks Online Chart Of Accounts Management Financial Reporting Payroll Tax Compliance Reconciliations Process Improvement

Accounting Operating Specialist

Dedash Enterprise

May 2019 - Apr 2023 (3 years 11 months)

Managed production costing, inventory accounting, reconciliations, and profitability reporting. Conducted cost analysis, monitored inventory movements and wastage, and supported budgeting, pricing, and financial reporting using Excel and Zoho.