Ashif Ali

I am a Lead Business Architect with over 2 years of experience in product design and development at Infosys, primarily working with Booking.com. My journey has equipped me with a deep understanding of business requirements, ideation workshops, and customer journey improvements. I thrive in handling ambiguity and enjoy collaborating with cross-functional teams to drive design decisions based on stakeholder feedback.

At Booking.com, I have successfully led multiple projects, including the development of a new CRM system using Pega. My role involved engaging with product managers, UX designers, and developers to ensure a seamless product development process. I have learned the importance of investing time in understanding problems before jumping to solutions, which has significantly enhanced my ability to deliver effective results.

Beyond my professional life, I maintain a balance by indulging in hobbies such as building Lego sets and playing video games. These activities not only satisfy my creative side but also keep my problem-solving skills sharp. I am passionate about continuous improvement and always seek opportunities to enhance my skills and contribute to my team's success.