Open to opportunities

Arwa Lokhandwala

@arwalokhandwala

Message

Marketing Manager driving B2B growth through social media and paid ads.

India

Message

What I'm looking for

I’m looking for a role where I can lead B2B marketing growth through LinkedIn/Instagram strategy, paid ads, content planning, and performance analytics—while partnering cross-functionally to build stronger brand communication and measurable campaign results.

I’m a Marketing Manager and MBA (Marketing) professional with hands-on experience across social media marketing, paid advertising, content strategy, and UGC creation. I currently lead a marketing team for a B2B trade organization, strengthening LinkedIn and Instagram strategy while improving brand communication.

In my roles, I’ve planned and managed content calendars, executed campaigns, and used performance analytics to optimize results. I’ve also driven brand repositioning work—developing updated messaging, corporate brochures, and email newsletters—while amplifying MOU signings and closed deals through targeted social media and brand campaigns.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

World Trade Center (WTC)

May 2026 - Present (2 months)

Led a marketing team for a B2B trade organization, overseeing LinkedIn and Instagram content planning and brand communication. Managed a monthly content calendar and supported business development through targeted social and brand campaigns, including updated messaging and marketing collateral.

Marketing Team Leadership Social Media Marketing LinkedIn marketing Instagram Marketing B2B Marketing Content Planning Brand Communications Social Media Analytics Email Newsletters Canva

Social Media Marketing Executive

Deseno Media Agency Pvt. Ltd.

Apr 2025 - Apr 2026 (1 year)

Managed Instagram, Facebook, and LinkedIn accounts for multiple client brands, creating UGC and on-camera content for paid ads and organic campaigns. Planned and maintained content calendars and posting schedules, optimizing posts using engagement, reach, and performance insights while coordinating with designers, editors, and clients for campaign creatives.

Instagram Marketing Facebook Marketing LinkedIn marketing UGC creation Paid Ads Content Planning Social Media Analytics Reach Optimization

Sales Intern

Bajaj Broking

Jun 2024 - Aug 2024 (2 months)

Generated and followed up on leads for capital market and investment products, assisting with client acquisition and sales funnel management. Gained experience in financial product pitching and prospect handling.

Lead Generation Follow up Client Acquisition Sales Funnel Management