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Arnold Arbuis

@arnoldarbuis

Paid media & performance marketing manager, 15+ years. Google, Meta, YouTube & programmatic at TBWA\Zeenah; ex-GeniusGroup.AI (remote).

Oman

Message

What I'm looking for

I’m looking for a remote paid media, performance marketing or digital marketing manager role (full-time or contract) where I own Google, Meta and multi-channel campaigns end to end: strategy, budgets, testing, tracking and reporting, with accountability for ROAS, CPA and lead targets.

At TBWA\Zeenah, I own digital strategy, campaign planning, execution and reporting for clients across tourism, automotive, retail, banking, FMCG and telecommunications. I turn business objectives into channel plans with clear KPIs and recommend campaign and budget adjustments based on performance.

From 2021 to 2024, I managed growth and performance marketing at GeniusGroup.AI, running paid search, paid social, display and email campaigns for online sales and registrations. I managed budgets and tested creative, landing pages and targeting to improve conversion rates and reduce acquisition costs.

Earlier, at Oman Concept, I managed digital touchpoints including omanphone.net and owned website analytics and campaign reporting. My experience also includes SEO, PPC and web analytics, with a focus on the Omani and GCC digital landscape.

Experience

Work history, roles, and key accomplishments

Current

Digital Media Specialist

Current

TBWA\Zeenah

Jun 2017 - Present (9 years 4 months)

Own digital strategy, planning, execution and reporting for a multi-sector client portfolio including tourism, automotive, retail, banking, FMCG and telecommunications. Develop digital media strategies from client business objectives and convert them into detailed, channel-by-channel plans with clear KPIs.

Google Ads Google Search Display Discovery YouTube Programmatic Paid Social Google Tag Manager META Pixels Google Analytics Looker Budget Management Client Reporting

Growth & Performance Marketing Manager

GeniusGroup.AI

Sep 2021 - Dec 2024 (3 years 3 months)

Planned and executed multi-channel performance campaigns (paid search, paid social, display and email) to drive online sales and registrations for products, webinars and training events. Managed campaign budgets to maximise return on ad spend (ROAS) and meet lead-generation and sales targets.

Paid Search Paid Social Display Email Marketing A B Testing Landing Page Optimization Looker ROAS Lead Generation Conversion Rate Optimization

Digital Marketing Strategist

Oman Concept

Oct 2013 - Jun 2017 (3 years 8 months)

Led management of the company's digital touchpoints, including the omanphone.net website, social media landing pages and mobile channels. Owned website analytics, metrics and campaign reporting across the brand portfolio.

Web Analytics Social Media Mobile Channels Campaign Reporting Content Production Brand Management

SEO Specialist

Remote Staff UK

Apr 2012 - Jul 2013 (1 year 3 months)

Built keyword strategies and optimised on-site content and technical elements to improve organic visibility and search relevance. Ran internal and external link-building programmes and partnerships.

SEO Keyword Research On Page SEO Link Building Web Analytics PPC Social Media Optimization

Online Marketing Specialist

E-Marketing Co. LLC

Apr 2011 - Sep 2011 (5 months)

Executed email, search engine and social media campaigns to drive lead generation; coordinated B2B partnerships between Alibaba.com suppliers and Omani buyers.

Email Marketing Search Engine Marketing Social Media Marketing Lead Generation B2B Partnerships