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AR Metref

@armetref

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I design scalable B2B products, design systems, and AI-assisted workflows that improve adoption and conversion.

France

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What I'm looking for

I'm looking to solve complex B2B product problems through research, product strategy, interaction design, scalable design systems, and close collaboration with frontend engineering.

I've led product design for an unbranded advertisement agency in Paris, helping grow its design function into a six-person multidisciplinary operation and supporting its move into larger B2B and enterprise projects.

I built the company's first digital acquisition system, using A/B-tested campaigns to grow digital orders from roughly one every three days to an average of 100 per day. I also led UX research, content strategy, information architecture, and design for its B2B website, contributing to a 27% conversion-rate increase.

At The Solar Labs, I redesigned complex solar-design workflows, improving first-click accuracy from 34% to 87%, reducing navigation time by 40%, and helping new users reach Day 1 proficiency. At Tata Consultancy Services, I contributed UX and interface work for enterprise platforms serving 100K+ daily users, including Adobe projects.

I've also taught practical UX at GoMyCode for 100+ practitioners and evaluated 300+ portfolios and prototypes. Alongside product work, I'm building a story-based chess game for children with adaptive Stockfish AI difficulty, custom UI, game maps, and chess puzzles.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Unbranded Advertisement Agency

Sep 2021 - Present (4 years 11 months)

Spearheaded the growth of the design function into a 6-person multidisciplinary operation, establishing brand, digital acquisition, and design foundations. Built the company's first digital acquisition system, unifying visual communication and introducing A/B-tested campaigns that grew digital orders from roughly 1 every 3 days to an average of 100/day.

UX Research Content Strategy Information Architecture Design Systems A B Testing HTML CSS React AI Assisted Workflows

UX Design Instructor

GoMyCode

Dec 2021 - Dec 2022 (1 year)

Designed and delivered a practical 12-week UX curriculum covering research, personas, information architecture, usability, accessibility, interaction design, prototyping, testing, and product thinking for 100+ practitioners. Evaluated 300+ portfolios and technical prototypes using structured criteria to support consistent practitioner evaluation and onboarding.

Curriculum Design UX Research Interaction Design Prototyping Usability Testing

UX/UI Designer

The Solar Labs

Jan 2020 - Sep 2020 (8 months)

Conducted UX research and usability analysis on a complex B2B solar-design platform, identifying hidden tools, dense information, and poor navigation as major barriers to adoption. Replaced 14 unlabeled icons with explicit navigation labels, increasing first-click accuracy from 34% to 87%, and reorganized technical workflows to reduce navigation time by 40% and trial cancellations by approximately

UX Research UX Analysis Information Architecture Navigation Design Workflow Optimization User Onboarding

UX Design Intern

Tata Consultancy Services

Feb 2019 - Jan 2020 (11 months)

Contributed UX and interface work across global enterprise products and platforms reaching 100K+ daily users, including projects for 5 enterprise accounts such as Adobe. Collaborated with a 12-person frontend team to review specifications, investigate interface inconsistencies, and resolve implementation and layout issues.

UX Design UI Design