Armenuhi Ivanyan

I’m a Product & UX/UI Designer from Armenia with a background in digital marketing and “over 10+ years in marketing.” I learned how products communicate, position themselves, and create impact—then I translate that into design by building experiences that connect beautiful interfaces with usability.

In my “Sr Product Designer” role at PlaySource BAC, I helped design scalable digital products with a focus on “clarity, structure, and usability.” I also led the design of a CMS for an iGaming platform “from concept to final delivery,” building reusable components and contributing to a consistent design system.

More recently, I’ve “led the UI/UX design team” at Golden SB Tech across live casino, gaming, payment, and crypto platforms, partnering with product and developers to ensure smooth handoff and accurate implementation. I’ve also delivered AI-powered web and mobile apps, and worked on complex iGaming systems like Bonus Engine, Payment Gateway, and CRM—turning business logic into intuitive user experiences.