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Ariel Steptoe

@arielsteptoe

I’m a detail-driven Data Analyst transitioning into sports and entertainment analytics with zero-error integrity.

United States
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What I'm looking for

I’m looking for a role where I can apply rigorous analytical methodologies to player performance metrics and fan engagement trends in sports and entertainment. I want to turn complex data into strategic, zero-error insights that support smarter decisions.

I’m a high-precision data professional with a “zero-error record” mindset, specializing in transforming raw information into streamlined digital records. I focus on data verification, privacy compliance, and data integrity—so insights are trustworthy before they ever drive decisions.

In recent roles, I’ve managed accurate and confidential data entry, updates, and maintenance to protect security and integrity. I also coordinated end-to-end FDA inspections (preparation through follow-up), helping ensure continuous compliance with regulatory standards.

As a Social Media Manager | Data Analyst Freelancer, I analyzed social media campaign metrics and audience reach to optimize promotional content, generating 30K+ views and outperforming prior launch traffic by 40%. I used SEO analytics to diagnose web performance, driving a 45% increase in inbound digital traffic, and leveraged data storytelling to support targeted outreach and 150+ pre-sign-ups.

Previously as a Global Sales Account Manager, I modeled pricing optimization scenarios using Excel tools like VLOOKUP and Pivot Tables, and I streamlined cross-functional reporting by reducing manual data aggregation by 20 hours monthly. I bring that same analytical discipline to player performance metrics, audience insights, and fan engagement trends—so strategies are grounded in rigorous analysis.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

DeepLearning.AI logoDE

DeepLearning.AI

Professional Certificate, Data Analytics

Earned a Professional Certificate in Data Analytics from DeepLearning.AI, completed in 2026.

The University of Texas at Austin logoTA

The University of Texas at Austin

Rhetoric & Writing

2014 - 2018

Completed studies at The University of Texas at Austin with a major in Rhetoric & Writing and a minor in Communications from 2014 to 2018.

Austin Community College logoAC

Austin Community College

Computer Science

Studied Computer Science at Austin Community College (dates not specified).

Tech stack

Software and tools used professionally

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