Ariel Steptoe
@arielsteptoe
I’m a detail-driven Data Analyst transitioning into sports and entertainment analytics with zero-error integrity.
What I'm looking for
I’m a high-precision data professional with a “zero-error record” mindset, specializing in transforming raw information into streamlined digital records. I focus on data verification, privacy compliance, and data integrity—so insights are trustworthy before they ever drive decisions.
In recent roles, I’ve managed accurate and confidential data entry, updates, and maintenance to protect security and integrity. I also coordinated end-to-end FDA inspections (preparation through follow-up), helping ensure continuous compliance with regulatory standards.
As a Social Media Manager | Data Analyst Freelancer, I analyzed social media campaign metrics and audience reach to optimize promotional content, generating 30K+ views and outperforming prior launch traffic by 40%. I used SEO analytics to diagnose web performance, driving a 45% increase in inbound digital traffic, and leveraged data storytelling to support targeted outreach and 150+ pre-sign-ups.
Previously as a Global Sales Account Manager, I modeled pricing optimization scenarios using Excel tools like VLOOKUP and Pivot Tables, and I streamlined cross-functional reporting by reducing manual data aggregation by 20 hours monthly. I bring that same analytical discipline to player performance metrics, audience insights, and fan engagement trends—so strategies are grounded in rigorous analysis.
Experience
Work history, roles, and key accomplishments
Social Media Data Analyst
Moonshine Yoga Studio (Franchise)
Jan 2024 - Jan 2026 (2 years)
Analyzed social media campaign metrics and audience reach, generating 30K+ views and outperforming prior launch traffic by 40%. Used SEO analytics and outreach data to increase inbound traffic by 45%, piloted promotional events, and converted organic interest into paid memberships.
Education
Degrees, certifications, and relevant coursework
DeepLearning.AI
Professional Certificate, Data Analytics
Earned a Professional Certificate in Data Analytics from DeepLearning.AI, completed in 2026.
The University of Texas at Austin
Rhetoric & Writing
2014 - 2018
Completed studies at The University of Texas at Austin with a major in Rhetoric & Writing and a minor in Communications from 2014 to 2018.
Austin Community College
Computer Science
Studied Computer Science at Austin Community College (dates not specified).
Availability
Location
Authorized to work in
Job categories
Skills
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