Apoorva Wadhwa

Worked as Assistant Manager - Brand at Transformative Ventures.

Worked as Creative Copywriter at Transformative Ventures.

Worked as Lead Copywriter at Mylo.

Worked as Group Head - Copy at Lyxel&Flamingo.

1. Formulating content strategies
2. Building conversation pillars
3. Writing social media content
4. Writing product descriptions, website content, amazon content, mobile app content, blog posts and articles
5. Writing Google and Facebook ad copies
6. Proofreading to ensure content and grammatical accuracy

1. Proofread early proofs of a sub-skill ELT course and developed answer keys for each level.
2. Reviewed content from books for Classes 9 and 10 and flagged dated information, references and potential concerns.
3. Created animation storyboards for the eBook version of an ELT course.

1. Analysed the results of the annual members, non-members and lapsed members' survey and wrote a report on the findings.
2. Assisted the Membership officer to strengthen and broaden the annual subscriber-thon.
3. Organised the salon open-mic poetry event.
4. Researched and wrote articles for the WV website.

This internship gave me a chance to familiarise myself with the Australian workplace envi

My roles included writing, editing fiction, content creation and proofreading.

I attended and covered the Khushwant Singh Literary Festival in Kasauli for the publishing house, edited books titled 'Ruhi', 'My life as a Soul' and wrote for the Half Baked Beans blog.
This gave me a chance to copy-edit and structurally edit fiction of around 40K words for the first time.

Travel Writing, Editing, Proofreading.

This internship gave me the chance to research, interview, write and edit about what I enjoy most - travel. Terrascape also gave me a chance to closely observe the publishing process of a monthly magazine in all its stages. It was also the place I developed a tremendous respect for quality content and the skill of keen nuanced attention to detail.

Movie reviews, Reporting press conferences, Writing, Editing, Proofreading.

This internship gave me a great exposure to writing in any genre and of any length. I was constantly out of my comfort zone and that allowed me to unravel my own potential as a writer. I wrote around 500 articles in my internship and lived up to strict everyday deadlines that made me develop skills of time management and

May 2024

May 2024

The subjects I studied included Contemporary Poetry, Literary theories, Foundations in Creative and Professional Writing, Critical and Creative Research Methods, Creative Nonfiction, Texts for Young Adults, Foundations in Narrative Theory, Fiction Writing, Contemporary Short Stories, Advanced Poetics and Editing.

Jan 2018 · Expired Jan 2018

Jan 2017 · Expired Jan 2017

Aug 2017 · Expired Aug 2017

Oct 2017 · Expired Oct 2017

The subjects I studied included Twentieth Century Indian Writing, Classical Literature, Modern European Drama, English literature spanning the Chaucerian, Elizabethan, Jacobean, Puritan, Augustan, Romantic, Victorian, Modern, Post-modern and Contemporary eras.


• Co-Editor and contributor of College Magazine ‘Shyama’

• Secured first position in ‘Ekphrasis’- Writing poetry from painting competiti

Jun 2014 · Expired Aug 2014

Student Editor of the Yearbook of class of 2012 - This editing experience was both fun and challenging - fun because it was candid and informal writing in a formal institution and challenging because of the very same reason.

May 2012 · Expired May 2012