
Anwesha Roy Chowdhury
@anwesharoychowdhury
I design cohesive brand campaigns, retail experiences, and social content across fashion and retail.
What I'm looking for
At Titan Company Limited, I design and art-direct campaign visuals and content for Titan World, Helios, and Helios Luxe across digital and retail touchpoints.
I work with creative teams, retail teams, and agencies to turn brand strategy into cohesive omnichannel campaigns and maintain visual consistency across distinct brand identities.
Previously at Reliance Retail, I researched markets, competitors, assortment plans, visual merchandising, and business models for an upcoming brand. At Walnut Folks Group, I designed social creatives for fashion and FMCG brands and developed marketing concepts for Wrangler.
I also co-founded Nekoboyz, a thrift and upcycling business, where I built consistent visuals, brand stories, and strategies. My design approach draws on maximalism with a touch of Japan's Harajuku style.
Experience
Work history, roles, and key accomplishments
Senior Executive - Retail Marketing
Titan Company Limited
Aug 2024 - Present (2 years 1 month)
Design and art-direct campaign visuals and content across three retail brands — Titan World, Helios, and Helios Luxe, translating brand strategy into cohesive, on-brand creative for digital and retail touchpoints. Work closely with creative and retail teams to conceptualise and produce omnichannel campaign assets, and partner with third-party agencies to art-direct and maintain visual consistency
Brand Researcher and Strategist
Reliance Retail
Jan 2024 - Apr 2024 (3 months)
Researched and studied the market and competitors for an upcoming brand, including assortment plans and visual merchandising techniques. Carried out store visits to competitor brands to research and understand their business models.
Graphic Designer and Content Strategist
Walnut Folks Group
Jun 2023 - Aug 2023 (2 months)
Designed visually pleasing social media creatives for various fashion and FMCG brands. Developed concepts for a new marketing strategy of Wrangler.
Co-founder and Designer
Nekoboyz
Jul 2021 - Jul 2022 (1 year)
Co-founded a small thrift/upcycling Instagram business called Nekoboyz. Developed and maintained consistent brand visuals and shaped compelling brand stories and strategies.
Education
Degrees, certifications, and relevant coursework
National Institute of Fashion Technology, Bengaluru
Master's of Design, Brand Strategy and Design
2022 - 2024
Pursued a Master's of Design in Brand Strategy and Design, focusing on brand strategy, visual design, design innovation, and user research.
St. Xavier's College (Autonomous, Kolkata)
Bachelor's of Science, Mass Communication and Videography
2017 - 2020
Completed a Bachelor's of Science in Mass Communication and Videography.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
behance.net/anwesharcSalary expectations
Social media
Skills
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