Open to opportunities

Anwesha Dasgupta

@anweshadasgupta

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SEO Content Specialist with expertise in e-commerce and digital marketing.

Zimbabwe

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What I'm looking for

I am seeking a role that fosters creativity and strategic thinking, where I can contribute to impactful digital marketing initiatives and grow within a collaborative team environment.

As an SEO Content Specialist, I have honed my skills in creating SEO-driven content tailored for e-commerce platforms. My experience at COLLEGEDUNIA.WEB. PVT. LTD has equipped me with the ability to blend creativity with strategic insights, enhancing visibility and engagement across various digital channels. I take pride in refining content through meticulous editing and proofreading, ensuring clarity and relevance while leveraging effective backlink strategies to boost organic traffic.

My journey in digital marketing began with internships that allowed me to explore various facets of the industry, from social media management to sales and marketing. I have successfully developed data-driven content strategies that resonate with audiences and drive brand growth. Collaborating with marketing teams has been a key aspect of my role, where I execute impactful strategies that not only enhance user experience but also improve search engine rankings.

Experience

Work history, roles, and key accomplishments

SEO Content Specialist

COLLEGEDUNIA.WEB. PVT. LTD

Jul 2022 - Sep 2023 (1 year 2 months)

Created SEO-optimized content for the e-commerce platform Zoutons, enhancing search visibility and user engagement. Edited and proofread content, developed strategic social media content, and managed CMS for updates. Collaborated with marketing teams to execute backlink strategies and analyzed website performance for optimization.

Content Marketing Content Management Google Analytics Social Media Strategy Proofreading

Social Media Manager Intern

GO PUBLIC

Dec 2021 - Dec 2021 (0 months)

Managed social media accounts on Facebook, Instagram, and LinkedIn, creating and optimizing engaging content. Developed data-driven strategies to drive audience growth and monitored analytics for performance optimization.

Social Media Strategy

Sales and Marketing Intern

IFORTIS WORLDWIDE

Jun 2021 - Aug 2021 (2 months)

Developed and optimized sales funnels to enhance customer acquisition. Created visuals and presentations for marketing initiatives and executed data-driven strategies to drive business growth.

Customer Acquisition

Public Relations Intern

COHERE CONSUMER INDIA PVT LTD

Sep 2019 - Oct 2019 (1 month)

Monitored competitor activities and analyzed market trends. Created price lists for competitive positioning and gathered customer feedback to improve offerings. Engaged with potential customers to promote deals.

Competitor Activities

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Indore

Certificate Programme, Digital Marketing

Currently enrolled in the Certificate Programme in Digital Marketing and Strategy, focusing on advanced marketing techniques and strategies to enhance digital presence and engagement.

St. Xavier's University, Kolkata

Master of Arts, Mass Communications

2020 - 2022

Grade: 7.60

Completed a Master of Arts in Mass Communications, focusing on media studies, communication theories, and practical applications in the field of mass media.

Gokhale Memorial Girls' College

Bachelor of Science, Advertising and Sales Management

2017 - 2020

Grade: 56%

Earned a Bachelor of Science Honours in Advertising, Sales Promotion and Sales Management, gaining insights into marketing strategies, consumer behavior, and promotional techniques.