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@swativerma
Senior UX Designer passionate about user-centered design solutions.
I am a Senior UX Designer with a passion for solving complex design challenges through user-centered research, interaction design, and usability testing. My expertise lies in creating seamless digital experiences that drive engagement, conversion, and brand trust. I have a proven track record of working across diverse industries, delivering innovative solutions that enhance user satisfaction and business outcomes.
Currently, I lead end-to-end UX processes at Tech Mahindra XDS, where I have designed intuitive workflows that reduced user friction by 30%. My role involves conducting usability tests that have resulted in a 25% increase in engagement rates. I thrive on collaboration, working closely with core teams and stakeholders to optimize user journeys and ensure that our designs meet user needs effectively.
Throughout my career, I have redesigned core product features at JustAnswer, increasing conversions by 20%. My approach is rooted in in-depth user research and testing prototypes with real users to gather valuable insights. I am also an avid traveler and art enthusiast, which fuels my creativity and passion for design.
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Work history, roles, and key accomplishments
Tech Mahindra XDS
Nov 2022 - Present (3 years)
Led end-to-end UX processes from research to implementation, designing intuitive workflows that reduced user friction by 30%. Conducted usability tests, resulting in a 25% increase in engagement rates while collaborating with stakeholders to optimize user journeys.
JustAnswer
Mar 2021 - Oct 2022 (1 year 7 months)
Redesigned core product features, increasing conversions by 20%. Conducted in-depth user research to simplify complex UX problems and tested prototypes with real users to enhance usability insights.
Valuefy Solutions Pvt. Ltd.
Sep 2019 - Mar 2021 (1 year 6 months)
Developed design strategies to strengthen brand presence and worked closely with clients to create tailored UI/UX solutions for fintech products.
DesignSkool
Feb 2018 - Jan 2019 (11 months)
Designed interactive layouts and user-friendly flows while managing social platforms to increase engagement. Created illustrations/icons for enhanced visual storytelling.
Various Companies
Feb 2016 - May 2018 (2 years 3 months)
Created branding and marketing assets for high-profile clients including Audi, GQ Magazine, HRX, and Niranta Hotel.
Degrees, certifications, and relevant coursework
Bachelor of Fine Arts, Digital Arts
2012 - 2016
Bachelor of Fine Arts (Digital) program focused on digital design principles, fostering creativity and technical skills in various digital mediums.
Higher Secondary Certificate, Science
2011 - 2012
Completed Higher Secondary Certificate (H.S.C) in Science, providing a foundational understanding of scientific principles and analytical skills.
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