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Anthony ParlatoAP
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Anthony Parlato

@anthonyparlato

I lead data management and ETL delivery for consumer data products.

United States
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At Circana, I lead the Data Management function for a developing receipt-harvesting business, producing more than 60 client data sets through Hadoop, Snowflake, and Alteryx ETL processes.

I coordinate production and enhancements across Product, Operations, and Engineering, translating product requests into technical guidance, feasibility assessments, prioritization, documentation, and user stories. I also work with external data vendors and help internal teams understand data sets through documentation, data-flow diagrams, and training.

I've reduced delivery time from 32 days to 18 days by improving processing, standardizing manual work, and reducing handoffs. I also introduced preventative quality checks that detect and correct errors before client delivery.

Previously at The NPD Group, I led consumer data collection infrastructure, system upgrades, hardware migrations, survey and application development, quality assurance, and panel-system operations while managing in-house and offshore technical teams.

Experience

Work history, roles, and key accomplishments

Circana logoCI
Current

Executive Director, Data Management

Oct 2016 - Present (9 years 11 months)

• Team leader responsible for the Data Management function within a developing receipt harvesting business.
• Design, enhance and maintain ETL processes via Hadoop, Snowflake & Alteryx required to produce 60+ data sets for client deliverables.
• Coordinate all production activity and enhancements across Product, Operations and Engineering teams.
o Consult internal clients on new product reque

The NPD Group logoTG

Director, Panel Technology

Oct 2013 - Sep 2016 (2 years 11 months)

• Managed the build and maintenance of the consumer data collection infrastructure - including hardware and software.
• Oversee day-to-day operations, developments and processes relating to consumer data collection. Manage a team of 12-18 in-house and offshore programmers and technical support staff - responsible for all aspects of consumer data collection.
• Technical Lead on the relationship be

The NPD Group logoTG

Manager, Panel Systems & Development

Apr 2012 - Sep 2013 (1 year 5 months)

• Managed a team of technical support staff, responsible for the development and maintenance of surveys, custom applications, data delivery, panel management, database design, reporting, quality assurance and system support.
• Provided technical guidance and feasibility on all aspects of consumer data collection from survey support to operations and design of the panel site.
• Identified gaps and

The NPD Group logoTG

Sr. Programmer Analyst / Sr. Systems Analyst

Jan 2009 - Mar 2012 (3 years 2 months)

• Led the development and deployment of new/existing consumer data collections surveys and supporting applications according to business needs.
• Provided technical guidance and feasibility on survey design.
• Managed day-to-day operations of consumer data collection, including development, quality assurance, site management and system support/maintenance.
• Managed an offshore team of programmers

Education

Degrees, certifications, and relevant coursework

SU

St. John's University

BS, Computer Science

2000 - 2004

St. John's University logoSU

St. John's University

Bachelor of Science, Computer Science

2000 - 2004

Pursued a Bachelor of Science in Computer Science at St. John's University from 2000 to 2004.

Tech stack

Software and tools used professionally

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