Tony Oberto

Created and sold original adventure prints as a self-initiated business and graphic design challenge. Automated sales and fulfillment processes, achieving significant year-over-year revenue growth and expanding product lines.

Led strategic product redesigns for the core product, iOS and iPad apps, and a new AI-based product. Spearheaded the development of the company's design system across multiple products.

Led design for the Growth organization, focusing on experimentation to enhance free and paid iOS and Android app experiences. Collaborated on growth strategy and product roadmap, conducting user research and rapid prototyping for A/B tests.

Co-developed the vision and initial version of a proprietary platform of internal tools for Uber employees across various business units. Collaborated with cross-functional partners to define product strategy and conducted internal user research.

Improved the shopping experience for Nest and Google Ecommerce teams through a mobile-first design approach. Created and optimized features that significantly increased add-to-cart rates, conversion rates, and order values.

Redesigned and expanded the iOS app for a digital brokerage, leading to substantial growth in purchases and monthly usage. Conducted user research and competitive analysis to identify opportunities for improvement and developed core product experiences.

Created the vision and initial version of the investment experience for an award-winning app. Conducted user research, competitive analysis, and design sprints to develop core product experiences including onboarding and investing.

Led squad-based innovation sprints to rapidly conceptualize and prototype new products. Developed zero-to-one applications for major companies like Nokia, eBay, and Kodak.

Designed and developed mobile-first websites for various businesses and startups. Applied user research principles and front-end development skills to create effective digital solutions.

Activities and societies: New Venture Challenge "Mobile App" winner

Completed a designer-founder program focused on product design, technology, and entrepreneurship. Gained expertise in UX/UI, visual design, and front-end development. Awarded the New Venture Challenge "Mobile App" winner.

Activities and societies: Senior Award of Distinction; Head Teaching Assistant; Research Assistant; Award for "Excellence in Research & Writing"

Studied Biopsychology, earning the Senior Award of Distinction and the Award for "Excellence in Research & Writing." Served as Head Teaching Assistant and Research Assistant.