Open to opportunities

Anthony Nwike

@anthonynwike

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Creative director and product marketing manager driving business results.

Nigeria

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What I'm looking for

I seek a collaborative environment where creativity meets strategy, fostering growth.

I'm Anthony Nwike, a passionate creative director and product marketing manager with over six years of experience in leveraging creativity to drive business results. My journey has been marked by a unique blend of design and data, allowing me to craft compelling narratives that resonate with consumers. I thrive in fast-paced environments, where collaboration and innovation are key to success.

Throughout my career, I have successfully led product marketing initiatives that resulted in significant user adoption and retention. My strategic approach combines in-depth market research with creative storytelling, ensuring that every campaign not only captures attention but also drives meaningful engagement. I take pride in my ability to translate complex ideas into captivating visuals, fostering connections between brands and their audiences.

As I look to the future, I am excited about the opportunity to contribute my skills to a dynamic team that values creativity and strategic thinking. I am committed to continuous learning and growth, and I believe that my experience in both creative direction and product marketing positions me uniquely to make a positive impact.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Myaza

Jan 2024 - Present (1 year 7 months)

Spearheaded product marketing initiatives to drive user adoption and business growth for Myaza's solutions. Led go-to-market strategies for Myaza’s fintech products, aligning product positioning with customer needs and market trends.

Product Marketing Go To Market Strategy User Acquisition Content Development Data Analysis Campaign Management Sales Enablement Fintech Product Positioning Market Research

Product Marketing Manager

Mezovest

Jan 2023 - Jan 2024 (1 year)

Spearheaded product marketing initiatives to drive user adoption and business growth for Mezovest's solutions. Conducted market research and competitive analysis to identify customer needs and opportunities within the gas energy sector.

Product Marketing Market Research Competitive Analysis Go To Market Strategy User Acquisition Data Analysis User Engagement Fintech

Freelance Graphics | Product Designer | Creative Director

Tatom Studios

Jan 2020 - Jan 2024 (4 years)

Met with clients to discuss marketing goals and expectations, assisting them in drafting clear briefs for proper design execution. Created unique graphic designs to meet clients’ marketing needs and developed a creative vision aligned with brand identity.

Graphic Design Product Design Creative Direction Client Management Brand Identity Shopify

Lead Product Designer and Creative Director

Mezovest

Jan 2023 - Dec 2023 (11 months)

Provided creative direction and mentorship to the design team, ensuring alignment with the product vision and brand. Led efforts to understand user needs, behaviours, and pain points to inform intuitive and user-friendly designs.

Creative Direction Design Leadership User Centric Design Design Strategy Product Vision Cross Functional Collaboration Quality Assurance Prototyping Usability Testing Design Systems

Creative Director

Half Cast Cosmetics

Jan 2018 - Jan 2020 (2 years)

Worked with the brand team to produce new ideas for company branding, product design, promotional campaigns, and marketing communications. Developed the company’s brand and brand usage guide, creating over 50+ skincare product packages.

Creative Direction Brand Development Product Design Marketing Communications Package Design Web Development Social Media Management Photography Graphic Design Brand Strategy

Graphic Designer | Creative Director

Glowhite Cosmetics

Jan 2016 - Jan 2019 (3 years)

Executed and managed various social media campaigns, designing and developing over 100+ new skincare product packages. Redesigned most of the existing packages to suit the modern market and design trends.

Graphic Design Creative Direction Campaigns Web Development Brand Management Photography Design Trends

Education

Degrees, certifications, and relevant coursework

Nnamdi Azikiwe University

Bachelor of Science, Computer Science

2018 - 2022

Studied Computer Science at Nnamdi Azikiwe University from 2018 to 2022. Gained foundational knowledge in computer science principles and applications.