Fidel Komolafe
@fidelkomolafe
Growth-focused marketing & graphic designer for DTC & SaaS brands.
What I'm looking for
I am a results-driven Marketing & Growth Designer with over 5 years of professional experience bridging the gap between high-end visual aesthetics and raw business metrics. Specializing in creating high-performing marketing assets and conversion-optimized pages or brands in the DTC, Fintech and SaaS space.
Sperheaded the end-to-end design and layout optimization for the landing page and onboarding funnel of HydrogenPay, a premier payment gateway, directly accelerating the acquisition and registration of over 10,000 business owners.
Engineered performance-driven static design variations that scaled digital marketing conversions and sales for multi-million dollar consumer electronics brands like Polystar Electronics.
I am deeply fascinated by the psychology behind user behavior and Conversion Rate Optimization (CRO). My passion lies in taking highly complex technology (particularly in SaaS and digital finance) and breaking it down into simple, intuitive, and frictionless visual narratives. I am continuously exploring the intersection of design systems and emerging artificial intelligence tools to accelerate creative production pipelines.
Operating fully within the WAT timezone (matching CET/GMT), I specialize in collaborating with fast-paced, remote-first international teams as an independent, asynchronous contractor.
Experience
Work history, roles, and key accomplishments
Senior Designer
Pulse Marketing
Dec 2021 - Present (4 years 5 months)
Designed visual assets for fast-paced digital campaigns, ensuring brand alignment and market relevance. Created static and motion graphics for social, in-app content, print, and merchandise, increasing brand visibility by over 18%.
Graphic Designer
Endive Digital
Feb 2021 - Present (5 years 3 months)
Delivered high-quality marketing and social media assets tailored to the Nigerian audience, boosting digital engagement by 32%. Partnered with social and content teams to create motion graphic assets and brand visuals for digital campaigns, achieving over 2.8M impressions.
Lead Designer
Vanir Capital
Jan 2019 - Present (7 years 4 months)
Aligned brand communications with user insights to increase market penetration and drive customer trust. Created pitch decks, digital assets, and campaign visuals that supported revenue growth from $100K to $1.2M+.
Visual Designer
Freelancer
Jan 2018 - Present (8 years 4 months)
Worked with SMEs and startups across Africa to develop brand identities, social media campaigns, and packaging designs. Focused on interactive design solutions for diverse client needs.
Education
Degrees, certifications, and relevant coursework
University of Lagos
Bachelor of Science, Physics
Studied the fundamentals of physics, gaining a strong foundation in scientific principles and analytical thinking. Developed problem-solving skills through rigorous coursework and practical applications.
Institute of Management, Technology, and Finance
User Experience Professional Certification
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
www.fidelkomolafe.myportfolio.comSalary expectations
Job categories
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