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Fidel KomolafeFK
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Fidel Komolafe

@fidelkomolafe

Growth-focused marketing & graphic designer for DTC & SaaS brands.

Nigeria
Message

What I'm looking for

I seek a creative environment that fosters collaboration and innovation, where I can contribute to impactful design projects and grow my skills.

I am a results-driven Marketing & Growth Designer with over 5 years of professional experience bridging the gap between high-end visual aesthetics and raw business metrics. Specializing in creating high-performing marketing assets and conversion-optimized pages or brands in the DTC, Fintech and SaaS space.

Sperheaded the end-to-end design and layout optimization for the landing page and onboarding funnel of HydrogenPay, a premier payment gateway, directly accelerating the acquisition and registration of over 10,000 business owners.

Engineered performance-driven static design variations that scaled digital marketing conversions and sales for multi-million dollar consumer electronics brands like Polystar Electronics.

I am deeply fascinated by the psychology behind user behavior and Conversion Rate Optimization (CRO). My passion lies in taking highly complex technology (particularly in SaaS and digital finance) and breaking it down into simple, intuitive, and frictionless visual narratives. I am continuously exploring the intersection of design systems and emerging artificial intelligence tools to accelerate creative production pipelines.

Operating fully within the WAT timezone (matching CET/GMT), I specialize in collaborating with fast-paced, remote-first international teams as an independent, asynchronous contractor.

Experience

Work history, roles, and key accomplishments

PM
Current

Senior Designer

Pulse Marketing

Dec 2021 - Present (4 years 5 months)

Designed visual assets for fast-paced digital campaigns, ensuring brand alignment and market relevance. Created static and motion graphics for social, in-app content, print, and merchandise, increasing brand visibility by over 18%.

ED

Graphic Designer

Endive Digital

Feb 2021 - Present (5 years 3 months)

Delivered high-quality marketing and social media assets tailored to the Nigerian audience, boosting digital engagement by 32%. Partnered with social and content teams to create motion graphic assets and brand visuals for digital campaigns, achieving over 2.8M impressions.

Education

Degrees, certifications, and relevant coursework

University of Lagos logoUL

University of Lagos

Bachelor of Science, Physics

Studied the fundamentals of physics, gaining a strong foundation in scientific principles and analytical thinking. Developed problem-solving skills through rigorous coursework and practical applications.

IF

Institute of Management, Technology, and Finance

User Experience Professional Certification

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