I'm looking for a Product Manager role where I can own a clear problem space, work closely with users and cross-functional teams, and be accountable for measurable outcomes. I'd like to build on my experience in activation, retention and engagement, with the autonomy to test ideas and make decisions using research and data.
Looking for a job
Anshita Srivastava
@anshitauser
Outcome driven Product Manager specializing in user engagement, retention, and business impact. Proven track record of delivering customer-centric exp
IndiaWhat I'm looking for
At SplashLearn, I owned the teacher activation and retention charter for a product with 2M+ monthly active users and a 15% contribution to revenue. I earned an out-of-cycle promotion to Product Manager while in a design role.
I built SplashLeague, a weekly live quiz, from 0 to 1 and scaled weekly active users from 43K to 180K, improving classroom retention by 16%. My research also unlocked gamified and adaptive math facts opportunities that increased teacher sign-ups by 21% and year-over-year class activation by 16%.
I launched customizable, AI-powered classroom reports that improved month-over-month teacher retention from 48% to 57%. I also used activation funnel analysis to identify conversion gaps, contributing to an 18% increase in classroom activation.
Earlier at SplashLearn, I worked as a Senior Product Designer and Product Designer, including launching multiplayer games and researching and designing a book creation platform. At Rivigo, I managed design for Freight as a Service and Relay; at Eckovation, I spearheaded a centralized design system and a UX redesign for Android and iOS apps.
Experience
Work history, roles, and key accomplishments
Product Manager
SplashLearn
Oct 2023 - Oct 2026 (3 years)
Owned teacher activation and retention charter with 2M+ MAU and 15% revenue contribution. Built SplashLeague weekly live quiz, scaled WAU from 43K to 180K, improved NPS from 62 to 69, and increased classroom activation by 18%.
Senior Product Designer
SplashLearn
Apr 2022 - Oct 2023 (1 year 6 months)
Led a team of 3 designers, driving design strategy and cross-functional collaboration. Launched multiplayer games, scaled Digital Library to 500K MAU, improved mobile engagement by 22%, and built a cross-platform design system.
Product Designer
SplashLearn
Feb 2020 - Mar 2022 (2 years 1 month)
Increased activation by 28% YoY by adapting the classroom product for remote learning. Led an 8-member design team in applying first-principles thinking to solve user problems and align design with business goals.
EC
User Experience Designer
Eckovation
Jul 2018 - May 2019 (10 months)
Spearheaded a centralized design system and executed the complete UX design revamp for Android and iOS apps.
Education
Degrees, certifications, and relevant coursework
NP
NPTEL
Certification, Design Thinking
Grade: 92%
Completed a certification in Design Thinking from NPTEL, issued by IIT Madras, with a score of 92%.
AC
ABES Engineering College
Bachelor of Technology, Computer Science
2014 - 2018
Pursued a Bachelor of Technology in Computer Science from ABES Engineering College, Ghaziabad, from 2014 to 2018.
Availability
Looking for a job
Location
IndiaAuthorized to work in
Salary expectations
53k+ USD
Job categories
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