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Anna Sotiropoulou

@annasotiropoulou

Senior Product Designer at AISLE AHEAD who designed BigOven Build from the ground up and redesigned FoodCity across web, iOS and Android.

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What I'm looking for

I prefer remote roles and am open to contract opportunities.

At AISLE AHEAD, I designed BigOven, BigOven Build, and FoodCity across web, iOS, and Android. My work covered product discovery, information architecture, UX/UI design, prototyping, and post-launch iteration.

I designed BigOven Build, a B2B food-content management platform, from the ground up, defining its complex workflows and reusable patterns.

I designed the original FoodCity experience and later led its full redesign, including shopping, checkout, lists, favourites, and planning flows. I also continuously improved BigOven through new features and refined user flows informed by customer feedback, App Store reviews, and competitor research.

Earlier, I designed websites and digital experiences at COPELOUZOS GROUP, GENERATION Y, GREEK GEEKS, EPICOS S.A., and e-On INTEGRATION. Through freelance work, I designed responsive websites and digital products for clients across multiple industries, and I hold a Certificate in Service Design from University of the Arts London.

Experience

Work history, roles, and key accomplishments

UI/UX & Product Designer

Aisle Ahead

Dec 2018 - Jul 2026 (7 years 7 months)

Led end-to-end product design across BigOven, BigOven Build, and FoodCity, covering product discovery, information architecture, UX/UI design, prototyping, stakeholder presentations, developer-ready delivery, and post-launch iteration. Designed BigOven Build from the ground up and led the full redesign of FoodCity across responsive web, iOS, and Android.

Product Design UX Strategy Information Architecture User Flows Wireframing Prototyping Design Systems Figma Responsive Design iOS Android Interaction Design Design QA Product And Engineering Alignment Stakeholder Presentation Agile Iterative Design Developer Handoff

Independent UI/UX & Product Designer

Freelance

Jan 2013 - Dec 2024 (11 years 11 months)

Designed responsive websites and digital products for clients across multiple industries, from requirements and UX structure through UI design and delivery. Worked directly with clients to balance user needs, business goals, and brand requirements while managing multiple projects and deadlines.

UI Design UX Design Responsive Design Client Management Project Management

UI/UX Designer

Copelouzos Group

Jan 2013 - Jul 2015 (2 years 6 months)

Designed and maintained websites and digital experiences across companies within the group. Created digital and print assets for websites, presentations, campaigns, and corporate communications.

UI Design Web Design Print Design Corporate Communications