Annapurna Bhowal
@annapurnabhowal
I’m a research-backed SEO content writer specializing in dermatology, product promotion, and brand communication.
What I'm looking for
I’ve over five years of experience in product promotion, content writing, and brand communication across agro, fashion, and dermatology sectors. Currently, I create research-backed, SEO-driven, conversion-oriented content for a derma-focused company, ensuring scientific accuracy and brand alignment.
At Palsons Derma Pvt. Ltd., I write and optimize SEO-driven website content, product pages, blogs, brochures, visual aids, and promotional copy for doctor-facing and consumer-facing audiences. I apply advanced SEO best practices—search intent analysis, keyword mapping, on-page optimization, and content structuring—while using AI-powered tools for content research, ideation, optimization, and performance analysis (while maintaining originality, accuracy, and brand tone).
I’ve also delivered strong search visibility results, including first-page Google rankings for multiple pieces of content, with select articles appearing in Google AI Overviews. As a freelance content writer, I owned the end-to-end content lifecycle and produced 4,000+ product descriptions for a textile e-commerce platform within a one-month deadline, keeping brand voice, keyword strategy, and conversion intent consistent at scale.
Earlier, I led PR and content strategy at Oddbhoot and coordinated social media at TalestoTell, where data-informed storytelling helped drive engagement and follower growth. I’m meticulous about editing, tone consistency, clarity, and refining complex concepts into clear, engaging, compliant content—because great writing should be both trustworthy and effective.
Experience
Work history, roles, and key accomplishments
Content Writer
Palsons Derma Pvt. Ltd.
Oct 2024 - Present (1 year 9 months)
Create dermatology-focused, research-backed content for pharmaceutical and skincare products, ensuring scientific accuracy and brand alignment. Write and optimize SEO-driven website content, product pages, and blogs for doctor- and consumer-facing audiences.
Freelance Content Writer
Freelance
Apr 2022 - Sep 2024 (2 years 5 months)
Delivered SEO-optimised informational, promotional, and conversion-focused content across Agro, Fashion, and lifestyle sectors. Managed the end-to-end content lifecycle from brief and market positioning to writing, editing, and publishing, including large-scale product description writing.
PR and Content Lead
Oddbhoot
May 2019 - Feb 2020 (9 months)
Led PR and content strategy to strengthen brand visibility, audience engagement, and digital presence. Managed and scaled the company’s Facebook page from 150 to 50,000+ followers through strategic content planning and trend-based storytelling.
Social Media Coordinator
TalestoTell
Apr 2019 - Sep 2019 (5 months)
Analyzed social media trends to optimize and curate content, driving a 40% increase in follower base. Planned website development and an SEO strategy aligned with Google Analytics metrics.
Education
Degrees, certifications, and relevant coursework
Indira Gandhi National Open University
Master of Arts, English Literature
Grade: CGPA 5.4
Completed an M.A. in English Literature at Indira Gandhi National Open University in 2024 (CGPA 5.4).
University of Calcutta
Bachelor of Arts (Honors), English Literature
Grade: CGPA 5.6
Completed a B.A. (Hons) in English Literature at the University of Calcutta in 2021 (CGPA 5.6).
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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