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Annapurna BhowalAB
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Annapurna Bhowal

@annapurnabhowal

I’m a research-backed SEO content writer specializing in dermatology, product promotion, and brand communication.

India
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What I'm looking for

I’m seeking a content writer role where I can apply my research-backed, SEO-driven, conversion-focused expertise in new and evolving domains, keep growing as a versatile content creator, and add value through writing proficiency, analytical thinking, and detail-oriented execution.

I’ve over five years of experience in product promotion, content writing, and brand communication across agro, fashion, and dermatology sectors. Currently, I create research-backed, SEO-driven, conversion-oriented content for a derma-focused company, ensuring scientific accuracy and brand alignment.

At Palsons Derma Pvt. Ltd., I write and optimize SEO-driven website content, product pages, blogs, brochures, visual aids, and promotional copy for doctor-facing and consumer-facing audiences. I apply advanced SEO best practices—search intent analysis, keyword mapping, on-page optimization, and content structuring—while using AI-powered tools for content research, ideation, optimization, and performance analysis (while maintaining originality, accuracy, and brand tone).

I’ve also delivered strong search visibility results, including first-page Google rankings for multiple pieces of content, with select articles appearing in Google AI Overviews. As a freelance content writer, I owned the end-to-end content lifecycle and produced 4,000+ product descriptions for a textile e-commerce platform within a one-month deadline, keeping brand voice, keyword strategy, and conversion intent consistent at scale.

Earlier, I led PR and content strategy at Oddbhoot and coordinated social media at TalestoTell, where data-informed storytelling helped drive engagement and follower growth. I’m meticulous about editing, tone consistency, clarity, and refining complex concepts into clear, engaging, compliant content—because great writing should be both trustworthy and effective.

Experience

Work history, roles, and key accomplishments

PL
Current

Content Writer

Palsons Derma Pvt. Ltd.

Oct 2024 - Present (1 year 9 months)

Create dermatology-focused, research-backed content for pharmaceutical and skincare products, ensuring scientific accuracy and brand alignment. Write and optimize SEO-driven website content, product pages, and blogs for doctor- and consumer-facing audiences.

FR

Freelance Content Writer

Freelance

Apr 2022 - Sep 2024 (2 years 5 months)

Delivered SEO-optimised informational, promotional, and conversion-focused content across Agro, Fashion, and lifestyle sectors. Managed the end-to-end content lifecycle from brief and market positioning to writing, editing, and publishing, including large-scale product description writing.

Education

Degrees, certifications, and relevant coursework

Indira Gandhi National Open University logoIU

Indira Gandhi National Open University

Master of Arts, English Literature

Grade: CGPA 5.4

Completed an M.A. in English Literature at Indira Gandhi National Open University in 2024 (CGPA 5.4).

University of Calcutta logoUC

University of Calcutta

Bachelor of Arts (Honors), English Literature

Grade: CGPA 5.6

Completed a B.A. (Hons) in English Literature at the University of Calcutta in 2021 (CGPA 5.6).

Tech stack

Software and tools used professionally

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