At Conor Australia, I led SEO and GEO strategy for an ecommerce brand selling bidet seats and smart toilets. I grew organic search revenue 94% and AI-assistant revenue from $397 to $13.7K in one quarter.
I built ChatGPT into a revenue channel, generating $13.4K in a single quarter from ChatGPT referrals alone. Google AI Overview impressions rose 222%, and product-page AI visibility increased 539%.
At Orbis Research, I managed SEO teams of up to 26 and led keyword, on-page, off-page and technical SEO work. My experience also includes GEO and local SEO at Kreeda Labs, and earlier SEO roles at Orbis Research and MarketsandMarkets.

