At National Gypsum Company, I own a portfolio of 40+ annual programs for specialized B2B audiences and manage approximately $1.5M in event spend. I take conferences and trade shows from sponsorship planning and contracts through onsite execution and post-event evaluation.
I partner with Sales before, during and after events, working in HubSpot on lead capture, routing and follow-up. I analyze engagement, conversions and pipeline signals to report on attribution and inform future event investment.
I built an Airtable Marketing Communications operating hub adopted by the seven-person team, bringing event calendars, owners, deadlines and workflows together. I also developed a reusable booth-asset strategy projected to generate approximately $50K in net gains over five years.
My earlier experience includes customer-facing Sales roles at National Gypsum Company, managing operations and events at PRESS & PORTER, and coordinating advocacy campaigns and press-tour logistics for REV. ROB W. LEE IV. I bring that customer and communications perspective to event experiences, technical audiences and Sales alignment.
