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@anishsarkar2
Senior decision sciences analyst specializing in customer analytics, dashboards, and campaign performance.
IndiaI am a Senior Analyst in Decision Sciences with hands-on experience delivering customer and proposition analytics across retail banking products in the EMEA region. I specialize in campaign analytics, dashboard development, and KPI frameworks that drive targeted marketing and improved customer engagement.
At HSBC I engineered market-level data dumps, led deep-dive analyses, implemented winback and engagement campaigns, and developed CRM dashboards to measure lead-to-sale conversions. Previously at Infosys I built automation controls with Teradata SQL, published Tableau dashboards, and performed exploratory data analysis on smart-meter and loan-approval datasets.
I bring strong technical skills in SQL, SAS, Tableau and Power BI, combined with an economics background, to translate data into actionable insights and scalable reporting solutions that support business decision-making.
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Work history, roles, and key accomplishments
HSHSBC
May 2024 - Apr 2025 (11 months)
Led customer and proposition analytics across EMEA, delivering market-specific data dumps, campaign targeting analysis, CRM dashboards and KPI frameworks that improved campaign tracking and retention efforts (Egypt, UAE).
Degrees, certifications, and relevant coursework
MEMaster of Economics, Economics
2019 - 2021
Grade: 7.5/10
Completed a Master of Economics program with a CGPA of 7.5/10, focusing on econometrics and data analysis techniques.
SCBachelor of Arts (Honours), Economics
2016 - 2019
Grade: 60%
Graduated with a B.A. Honours in Economics, completing coursework in economic theory and quantitative methods with a 60% final percentage.
ISC, Higher Secondary
2014 - 2016
Grade: 81%
Completed ISC higher secondary certification with a focus on subjects leading to university-level economics study, achieving 81%.
CSICSE, Secondary Education
2009 - 2014
Grade: 85.4%
Completed ICSE secondary education with a final percentage of 85.4%, covering a broad school curriculum.
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