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Andy Vo

@andyvo

Product designer at AllianceBlock Foundation and SimplyStaking; designed Fundrs, where the first post-redesign campaign raised ten times more.

Poland

Message

At AllianceBlock Foundation, I designed Fundrs from scratch, from its brand and application flows to its design system. After research, a survey of 163 users, and more than 30 A/B tests, the first campaign after the redesign raised ten times more than the previous best, and 83% of test participants moved through the new layout without hesitation.

At SimplyStaking, I owned the full design cycle for nine products, from research and user flows through prototypes and new features after launch. I also built and maintained the shared design system, branding, icon sets, and typography across the group.

Since 2015, I’ve worked on UI/UX, drawing on an earlier career in publishing, brand identity, and food photography. I help startups and small businesses communicate through their products, combining research, conversion-focused UI/UX, and design systems with prototypes that are often real code.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

AllianceBlock Foundation

Feb 2021 - Present (5 years 9 months)

Designed ten products from research to handoff, ran usability sessions and over 30 A/B tests, and built Design System 4.0 used across all Alliance Block and Nexera apps.

User Research Usability Testing A B Testing Design Systems Branding Icon Design Typography

Current

UI/UX Designer, Illustrator

Current

Sideprojects

Jan 2015 - Present (11 years 10 months)

Designed more than 60 mobile and web apps for startups and small businesses, including Aurox, Octobot, Rido, Tortina, Stories, The Lawyers Office, BuyerPix, On To Eat, MyChemo, CareClinic, Aarixa, Book of Styling, Palixo, Finds, Web Workout Zone, Vukka, MyBlood Bank, LocalFluence, MyJordomus, World Airport Taxi, Select Beauty, Hype, Wingman and Honno.

UI UX Design Illustration Mobile App Design Web Design

Product Designer

SimplyStaking

Jan 2023 - Jun 2024 (1 year 5 months)

Owned the full design cycle for nine products, including research, user flows, wireframes, hi-fi screens, and clickable prototypes. Built and maintained the shared design system, branding, icon sets, and typography for every product in the group.

User Research User Flows Wireframing Prototyping Design Systems Branding Icon Design Typography

Product Designer/Illustrator

Netdata

Feb 2020 - May 2021 (1 year 3 months)

Conducted research, flows, wireframes, hi-fi screens, and prototypes for Netdata Cloud, and designed the design system, branding, icon set, product illustrations, and marketing materials.

User Research Wireframing Prototyping Design Systems Branding Illustration

Product Designer/Illustrator

Gigaset

Jun 2018 - Feb 2020 (1 year 8 months)

Turned product documentation into app flows and wireframes, then hi-res screens for web and mobile. Built and kept the design system current, and tested existing flows with users, reworking them to cut installation time and failed installs.

User Research Wireframing Design Systems Usability Testing

Magazine Designer, Illustrator

Earlier career

Jan 1995 - Jan 2015 (20 years)

Twenty years in newspapers, color magazines and book publishing as an illustrator, layout designer and culinary photographer, and curator of stock collections. Titles include Stockfresh, Stockxpert, Hospitality Ireland, Trucker Magazine, Electoral Gazette, Polish Daily Newspaper and K&B Journal.

Illustration Layout Design Photography Stock Curation