Andrew Baeten

Manage and continuously improve 120+ WordPress websites and WooCommerce webshops across new builds, redesigns, maintenance, releases, content updates and ongoing optimization work. Turn business and client requirements into clear page structures, reusable content workflows and maintainable WordPress solutions using ACF, Gutenberg/Elementor, PHP and front-end technologies.

Built responsive WordPress websites for multiple industries and combined visual design, front-end implementation, CMS structure and client-facing delivery. Improved usability, content structure, performance, browser quality and content manageability before delivery while adapting themes, plugins and ACF configurations to project needs.

Designed and maintained WordPress pages around user needs and business goals, using content hierarchy, keyword research, SEO updates and ongoing optimization to support clearer conversion paths.

Used research, analytics, user stories, flows, wireframes and prototypes to improve product journeys and interface decisions.

Improved website design, navigation and front-end presentation within brand guidelines.

Maintained and improved a Magento webshop front end with emphasis on ecommerce consistency, usability and responsive presentation.

Worked directly with clients on goals, concepts, competitor research, design proposals, implementation feedback and delivery.

Web marketing and WordPress specialist with 10+ years of experience across front-end development, UX, WordPress and technical website improvement, including 90+ WordPress projects and ongoing management of 120+ websites and webshops.

Pursued a Bachelor's degree in Communication and Multimedia Design, focusing on the intersection of communication, technology, and design.

Completed an MBO diploma in ICT Media Technology, gaining foundational skills in media and information technology.