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Andrea Robles Castro

@andrearoblescastro

Digital transformation director at Fundación Exit, advancing its digital strategy and leading an AI-driven pilot in process automation.

Spain

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What I'm looking for

I’m interested in connecting with professionals in Product, AI, and digital transformation, and in using emerging technologies to improve decision-making, automate processes, and create value.

At Fundación Exit, I define and drive digital strategy, aligning technology, data, and people to support scalable, sustainable transformation. As Product Manager IT, I lead development of the organisation’s core digital product, shaping its vision and roadmap and validating MVPs with qualitative and quantitative insights.

I also lead AI-driven pilots in automation and no-code development to streamline internal processes. My experience spans EdTech and social impact, alongside product management, education, and digital marketing; I’m especially interested in using emerging technologies to improve decision-making and create value.

Experience

Work history, roles, and key accomplishments

Current

Directora de Transformación Digital

Current

Fundación Exit

Mar 2026 - Present (6 months)

As Director of Digital Transformation, I define and drive the digital strategy, aligning technology, data, and people to enable scalable and sustainable transformation.

Current

Product Manager IT

Current

Fundación Exit

Jun 2023 - Present (3 years 3 months)

As an IT Product Manager, I lead the development of the organisation’s core digital product and drive its digital transformation. I work across engineering, data, design, and operations to define the product vision, prioritise roadmaps and validate MVPs using qualitative and quantitative insights. I focus on building scalable, user-centred solutions and promoting a data-driven, digitally mature cu

Social Media & Content Manager

CIB

Sep 2021 - Jun 2023 (1 year 9 months)

As a Social Media Manager, I led the brand, communication, and digital positioning strategy across social platforms, combining creativity with data-driven insights to strengthen visibility and audience engagement. My work involved interviewing Key Opinion Leaders (KOLs), curating user-generated content (UGC), writing SEO-optimised articles, and managing website content.

I also developed strategic

Digital Marketing & Social Media Manager

Amalgama - Grup de Comunicació

Feb 2019 - Sep 2021 (2 years 7 months)

As a Digital Marketing Manager, I designed and implemented digital marketing strategies tailored to diverse clients and sectors, combining strategic vision with results-oriented execution. I managed the planning, optimisation, and performance monitoring of Google Ads and Meta campaigns, while also leading SEO initiatives and coordinating complementary offline actions.

I worked with brands in FMCG