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anddresart User

@anddresartuser

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Brand & Visual Designer at Anddresart who rebranded ROTAROM and creates identity systems from research and strategy.

Romania

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What I'm looking for

I’m open to full-time in-house roles where I can own a brand’s direction end to end, as well as longer freelance partnerships with brands I can fully commit to.

At Anddresart, I turn research and strategy into cohesive brand identity systems, from logos and typography to packaging and signage. I led the ROTAROM rebrand and created identities for Maya Fashion and Diad, including Diad’s mural.

At Global Records, I created artwork and art direction for seven music releases, and at SPORT SOCIAL MARKETPLACES I designed an identity and NFT collection for Dinamo’s Red Dogs Society. I’m open to full-time in-house roles where I can own a brand’s direction end to end, as well as longer freelance partnerships with brands I can fully commit to.

Experience

Work history, roles, and key accomplishments

Current

Brand & Visual Designer

Current

Anddresart

Oct 2021 - Present (5 years)

Independent brand and visual designer since 2021: identity systems, logos, illustration and art direction for businesses, creators and artists.

• Built complete identity systems, from logo and colour to typography, packaging and signage, including the full rebrand of Rotarom, a Romanian concrete producer, and the identity for Diad, a specialty coffee shop.
• Designed 15+ logos and wordmarks for b

Visual & Illustration Designer

Global Records

Jul 2023 - Jun 2024 (11 months)

Largest independent music label in CEE (20B+ total streams).

• Created artwork and art direction for 7 releases by Romanian and international artists, including Inna, Antonia, Eva Timush, Iraida and Dayana.
• Releases averaged 1.6M+ streams.
• Worked directly with each artist's management, turning their briefs into release-ready files from concept to final delivery.
• Met release deadlines and th

Brand & UI Designer

SPORT SOCIAL MARKETPLACES

Aug 2022 - Mar 2023 (7 months)

Fan engagement platform for football clubs, including Dinamo Bucharest.

• Designed the identity and a 50-piece NFT art collection for Dinamo's Red Dogs Society, featuring players, coaches and club legends.
• Designed a promotional website and the visual direction for a marketplace and player statistics platform that adapts to any club's branding.
• Created campaign and social visuals for Farul Co

Brand & Visual Design Lead

Porka Nostra

Oct 2021 - Feb 2022 (4 months)

Early Solana NFT project. I directed visual development within an in-house team, from brand and character system to community-facing assets.

• Directed the visual development of a 10,000-piece NFT collection, defining a gritty illustrative style across 120+ generative traits.
• Designed the Porka Nostra logo and brand assets and managed graphic assets and front-end design with a small, self-funde