Open to opportunities

Ana Mratinkovic

@anamratinkovic

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Digital marketing manager blending creativity with analytics for impactful results.

Serbia

Message

What I'm looking for

I am looking for a role that fosters creativity and analytical thinking, with opportunities for growth and collaboration in a dynamic team environment.

With a background that blends digital marketing, content strategy, and project management, I’ve mastered the art of balancing creativity with practicality. I am the kind of person who geeks out over mood boards, color palettes, and typography pairings, but I’m equally at home diving into analytics to ensure the creative vision delivers real-world results.

Currently, as a Digital Marketing Manager at Ana Artifit, I lead digital marketing initiatives across multiple projects, including najboljacena.rs and ProCoach11. I have developed and executed marketing strategies tailored to different target audiences, coordinating with cross-functional teams to ensure seamless execution of marketing efforts. My previous experience as a Content Writer and Planner at FatCat Coders allowed me to craft content strategies for software development and HR departments, focusing on brand storytelling and visual identity.

Throughout my career, I have created compelling copy and content strategies for various clients, increasing brand engagement and visibility through effective social media campaigns. I am passionate about using my skills in project management and analytics to drive impactful marketing results.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Ana Artifit

Jan 2021 - Present (4 years 6 months)

Led digital marketing initiatives across multiple projects, including najboljacena.rs, ProCoach11, and Digital Office. Developed and executed marketing strategies tailored to different target audiences, coordinating with cross-functional teams for seamless execution.

Digital Marketing Content Strategy Marketing Strategy Analytics

Current

Freelance Event & SMM

Current

Semafor Party

Jan 2019 - Present (6 years 6 months)

Led the organization of the event team, ensuring smooth coordination across different functions. Managed social media content, driving engagement and awareness through creative storytelling and ran Meta Ads campaigns to boost attendance and maximize reach.

Event Management Social Media Marketing Meta Ads Storytelling Team Coordination

Content Writer & Planner

FatCat Coders

Jan 2020 - Present (5 years 6 months)

Crafted content strategies for both software development and HR departments, writing and optimizing technical and HR-related content for blogs, social media, and websites. Collaborated with developers and HR professionals to ensure content accuracy and impact.

Content Strategy SEO Technical Writing

Copywriter

Nura Marketing Agency

Jan 2019 - Present (6 years 6 months)

Created compelling copy and content strategies for various clients, planning and managing social media content calendars, aligning messaging with brand identity. Developed engaging social media campaigns that increased brand engagement and visibility.

Copywriting Content Strategy Social Media Management Brand Identity Campaign Management

Education

Degrees, certifications, and relevant coursework

University of Singidunum

M.A. in Creative Industries, Creative Industries

Pursued a Master of Arts in Creative Industries, focusing on the intersection of creativity and business. Developed skills in managing creative projects and understanding industry dynamics.

University of Belgrade

Professor of Serbian literature and language, Serbian literature and language

Completed studies to become a Professor of Serbian literature and language. Gained in-depth knowledge of Serbian literary works and linguistic structures.