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Ana Lucia Velasquez Butron

@analuciavelasquezbut

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Communications and marketing professional in music and entertainment; produced Rozalén’s Peru tours with Sony Music.

Mexico

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At ALDORA DIVERS, I developed and coordinated social media content strategies, calendars, and photo and video production to support brand visibility and audience engagement.

With Mi Mundo Underwater, I manage content production from concept through delivery, coordinate photo and video sessions, and handle social media planning and audience engagement.

At CERNICALO PRODUCCIONES, I coordinated music and entertainment projects, tours, and logistics, including Giramos with Peru’s Ministry of Culture and tour coordination for Laguna Pai.

As a freelance producer for Rozalén, in coordination with Sony Music, I produced and promoted her Peru tours from 2015 to 2017. I coordinated tour logistics, event production, and promotional activities among the artist’s team, local partners, venues, media, and production teams.

Experience

Work history, roles, and key accomplishments

Current

Owner & Underwater Photographer

Current

Mi Mundo Underwater

Jul 2021 - Present (5 years 4 months)

Manage the complete content production process, from concept development and client communication through production, editing, and final delivery. Plan and coordinate photo and video sessions, production logistics, schedules, and deliverables.

Photography Video Production Content Creation Social Media Management Client Communication Project Coordination

Head of Marketing

Aldora Divers

Oct 2025 - Sep 2026 (11 months)

Develop and coordinate social media content strategies to increase brand visibility and audience engagement. Plan and manage content calendars across social media platforms, including Instagram and TikTok.

Social Media Management Content Strategy Instagram TikTok Content Creation Brand Communications Project Coordination

Senior Project Coordinator / Booking & Producer

Cernicalo Producciones

Jul 2019 - Jun 2021 (1 year 11 months)

Coordinated music and entertainment projects, managing timelines, deliverables, and communication among artists, partners, and production teams. Supported the planning and execution of music projects, tours, and promotional initiatives.

Project Coordination Music Production Tour Management Event Production Communication Skills Booking

Freelance Producer

Rozalén (Spain)

Feb 2015 - Dec 2019 (4 years 10 months)

Produced and promoted Rozalén's tours in Peru for three consecutive years (2015–2017). Coordinated with Sony Music on promotional activities, tour logistics, and event production.

Event Production Tour Management Promotion Coordination Communication Skills