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Amr AliAA
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Amr Ali

@amrali3

3D Creative Director at Liquid Havas Market, creating PepsiCo’s EXPO 2020 Dubai booths and production-ready CAD for brand experiences.

Egypt
Message

At Liquid Havas Market, I lead 3D creative for more than 20 activations a year across the UAE, KSA and Europe. I directed PepsiCo’s Pepsi and Aquafina booths at EXPO 2020 Dubai, as well as the Rockstar UAE launch booth and New Year event.

For brands including Nescafé, Kiri, Almarai, Pantone, L’Oréal and Garnier, I take work from mood boards and client presentations through final renders and retail displays. I also produce technical drawing packages and CAD files for fabrication, and introduced Cinema 4D alongside 3ds Max and Corona for motion-ready pitch visuals.

Earlier, I directed 3D work for launches and campaign events at Deal Marketing Solutions & Brandmark Marketing Solutions and Envision & InterMark Network. Across CAT, Benchmark Integrated Solutions, Shift and other teams, I progressed from 3D Designer to 3D Art Director and delivered conference and exhibition environments for pharmaceutical brands including Novartis, Roche and Pfizer.

Experience

Work history, roles, and key accomplishments

LH
Current

3D Creative Director

Liquid Havas Market (Havas)

Jan 2021 - Present (5 years 9 months)

Lead 3D creative for 20+ activations a year, including booths, expo pavilions, product launches, and seasonal events. Directed PepsiCo's Pepsi & Aquafina booths at EXPO 2020 Dubai and the Rockstar UAE launch booth, and own the full pipeline for Nescafé, Kiri, Almarai, Pantone, L'Oréal and Garnier.

DS

3D Creative Director

Deal Marketing Solutions & Brandmark Marketing Solutions

Jan 2019 - Jan 2021 (2 years)

Directed 3D for BTL activations, pharma launches and campaign events, including the Cytosial Egypt mega-launch and WE Telecom summer activations. Built client-facing decks and mood boards that sped up creative approval.

CS

3D Designer → Senior 3D Designer → 3D Art Director

CAT · Benchmark Integrated Solutions · Shift

Jan 2008 - Jan 2016 (8 years)

Grew from junior designer to Art Director over 8 years, building deep expertise in photorealistic rendering, post-production and experiential design. Delivered conference and exhibition environments for Novartis, Roche, Pfizer, AstraZeneca, Bayer, Sanofi and GSK.

Education

Degrees, certifications, and relevant coursework

Ain Shams University logoAU

Ain Shams University

Bachelor of Commerce, Commerce

Earned a Bachelor of Commerce degree from Ain Shams University in Cairo.

Tech stack

Software and tools used professionally

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