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Amna Rafique

@amnarafique

Message

I build performance-driven brand and campaign creative across digital, motion, and landing-page experiences.

Pakistan

Message

At MOR Financial Services, I lead digital advertising, social content, landing-page visuals, and reusable creative workflows for multi-channel campaigns. I use campaign performance and A/B-testing insights to strengthen brand consistency and creative effectiveness across Meta and Google.

Previously, I created performance creative for IMARAT, integrated real-estate marketing campaigns for RE/MAX Pakistan, and educational visual materials at Takhleeq. My work also includes SaaS launch campaigns, UI/UX redesigns, motion graphics, editorial systems, and illustrated public-health resources.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager - Marketing

Current

MOR Financial Services

Sep 2025 - Present (1 year 1 month)

Lead the creation of digital advertising creatives, social media content, and landing page visuals for multi-channel marketing campaigns. Design high-performing static and motion creatives for paid advertising across Meta and Google.

Meta Google A B Testing Brand Identity Design Templates Creative Workflows

Senior Graphic Designer – Performance Marketing

IMARAT

Sep 2024 - Aug 2025 (11 months)

Designed static and motion creatives for paid campaigns across Meta and Google. Created landing pages and digital assets optimized for lead generation and brand consistency.

Meta Google Landing Page Design A B Testing Performance Marketing

Graphic Illustrator

Takhleeq

Mar 2024 - Aug 2024 (5 months)

Produced illustrations and visual learning materials for textbooks, Olympiad resources, and interactive educational content. Collaborated with multidisciplinary teams to transform educational concepts into engaging visual experiences.

Illustration Educational Content Print Design Project Management

Graphic Designer - Marketing

RE/MAX Pakistan

Dec 2022 - Feb 2024 (1 year 2 months)

Designed integrated marketing campaigns across digital, social media, and print for real estate projects. Produced promotional graphics and branded collateral while maintaining RE/MAX's global brand standards.

Marketing Campaigns Social Media Print Design Brand Standards

Education

Degrees, certifications, and relevant coursework

COMSATS University

Bachelor of Art (Design), Design

2020 - 2024

Grade: 3.59 / 4.0

Activities and societies: Merit Certificate of Excellence — Top 1 (2024) · Top 2 (2023)

Bachelor of Art (Design) degree from COMSATS University, Islamabad, with a GPA of 3.59/4.0 and Merit Certificate of Excellence for top 1% in 2024 and top 2% in 2023.