Open to opportunities

AMLAN DATTA

@amlandatta

Message

Executive media and digital strategist driving ROI through campaigns, PR, and influencer engagement.

India

Message

What I'm looking for

I’m looking to lead integrated media and digital campaigns where analytics, SEO, and media relations drive measurable ROI. I want to own strategy end-to-end, manage cross-functional teams, and strengthen brand credibility through great storytelling and crisis-ready communications.

I’m a dynamic, proactive media and political management professional with 12+ years of experience in campaign strategy, digital marketing, public relations, and influencer engagement. I specialize in turning insights into integrated media opportunities that strengthen brand imagery, credibility, and consumer behavior.

As Chief Operating Officer at Analog Mixed Media Marketing Private Limited, I develop and execute integrated media strategies for advertising, PR, and digital branding for political and corporate clients. I manage end-to-end campaign operations—creative production, media planning, influencer marketing, and social media branding—consistently delivering measurable KPIs and ROI.

I direct media relations to foster relationships with media outlets, influencers, and stakeholders, while creating and optimizing press releases, social media content, and corporate films. I rely on Google Analytics and social media insights to track performance and improve outcomes, and I implement crisis communication strategies to mitigate reputational risk.

Earlier, as Manager—Political Strategy and Digital Operations at Association of Brilliant Minds, I conducted sentiment analysis across digital platforms, used scenario modelling to forecast election outcomes, and monitored public opinion shifts in real time. I also led a team of digital experts to counter misinformation, protect campaign narratives, and engage online communities, shaping high-impact content and voter interactions through data-driven strategy.

Experience

Work history, roles, and key accomplishments

Current

Chief Operating Officer

Current

Analog Mixed Media Marketing Private Limited

Aug 2021 - Present (4 years 9 months)

Developed and executed integrated advertising, PR, and digital branding strategies for political and corporate clients to improve brand visibility and imagery. Led end-to-end campaign operations across creative production, media planning, influencer marketing, and social media branding while managing agencies and crisis communication.

Integrated Marketing Public Relations (PR)Influencer Marketing Media Relations Crisis Communications Content Strategy Google Analytics Agency Management

Political Strategy & Digital Ops

Association of Brilliant Minds

Dec 2019 - Mar 2021 (1 year 3 months)

Conducted sentiment analysis and scenario modeling to generate voter-intelligence insights for data-driven campaign planning. Managed digital content, PR and media interactions, real-time social strategy, influencer collaborations, and misinformation response to adapt campaign operations and messaging.

Sentiment Analysis Scenario Modeling Voter Intelligence Social Media Strategy Public Relations Crisis Management Influencer Marketing Content Strategy Misinformation Countermeasures

Chief Public Relations Officer

SWT Technologies

Jun 2018 - Jun 2019 (1 year)

Developed SaaS brand messaging and executed multi-channel digital campaigns using SEO and analytics to drive engagement. Coordinated media relations and influencer collaborations while designing crisis communication responses to protect brand reputation.

Brand Messaging Digital Campaign Management SEO Google Analytics Media Relations Influencer Collaboration Crisis Communications Social Media Marketing Reputation Management

Ad Film Director

Brainware University

Nov 2017 - May 2018 (6 months)

Directed ad films by translating brand goals into visual concepts and scripts for target audiences. Collaborated with creative teams to develop storylines and high-impact brand messaging.

Ad Film Direction Storyboarding Brand Messaging Collaboration Audience Targeting

Media Relations Executive

Rudraksha

Dec 2015 - Nov 2017 (1 year 11 months)

Built media strategies for film PR and corporate clients by leveraging journalist and influencer relationships to secure coverage. Organized press conferences and events across print and digital channels, using performance metrics to optimize campaign approach.

Media Relations Event Management PR Strategy

Film & Entertainment Correspondent

Anandabazar Patrika

Nov 2014 - Dec 2015 (1 year 1 month)

Produced feature articles, reviews, and interviews covering Bengali and national film industries for an intellectual readership. Developed networks with PR agencies and industry insiders to secure exclusive stories and improve publication visibility.

Feature Writing Interview Editorial Research Story Sourcing Journalism Industry Insider Outreach