Open to opportunities

Ambreen Wali

@ambreenwali

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Marketing coordinator with expertise in innovative strategies and brand visibility.

Pakistan

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What I'm looking for

I seek a dynamic role in a forward-thinking organization that values creativity and innovation.

I am a dedicated marketing coordinator with over three years of experience in developing creative marketing strategies and content for well-known brands such as Talabat and Propal App. My role involved collaborating with teams to brainstorm innovative ideas, enhancing campaign effectiveness, and crafting impactful copy tailored to diverse audiences across multiple platforms. I pride myself on delivering high-impact marketing solutions that align with brand objectives and drive engagement.

In addition to my marketing expertise, I have a background as a freelance writer, where I crafted engaging articles, romantic novels, and children's tales for various clients on Upwork. My ability to produce persuasive copy has consistently enhanced brand messaging and audience engagement. I also served as a sub-editor, refining articles and managing content schedules to ensure timely publication of high-quality material.

Currently pursuing a Master's in Enterprise Management, my thesis focuses on the factors affecting brand loyalty in Pakistan. This research has provided me with actionable insights that I aim to leverage in my future marketing endeavors, contributing to impactful campaigns that foster strong consumer relationships.

Experience

Work history, roles, and key accomplishments

Marketing Coordinator

Talabat and Propal App

Nov 2020 - Nov 2023 (3 years)

Specialized in developing creative marketing strategies and content for renowned brands. Collaborated with teams to brainstorm innovative ideas and enhance campaign effectiveness. Focused on delivering high-impact marketing solutions that aligned with brand objectives and drove engagement.

Marketing Strategist Google Analytics Microsoft Excel Canva Copywriting Campaign Management Team Collaboration Graphic Design Content Development

Freelance Writer

Upwork

Jan 2018 - Oct 2020 (2 years 9 months)

Crafted engaging articles, romantic novels, short stories, and children’s tales tailored to diverse audiences. Delivered high-quality, creative content for clients, earning consistent positive feedback and repeat collaborations.

Creative Writing Content Creation Copywriting Editing Storytelling Research Client Communication

Sub Editor

Various Publications

Mar 2016 - Dec 2017 (1 year 9 months)

Reviewed and refined articles and features to ensure quality and alignment with the publication's tone. Collaborated with writers to enhance content and managed content schedules for timely publication.

Editing Content Management Quality Assurance Team Collaboration Time Management

Education

Degrees, certifications, and relevant coursework

North China Electric Power University

Masters in Enterprise Management, Enterprise Management

2020 - 2024

Activities and societies: Actively participated in the Innovation for Tomorrow community outreach program, promoting education and inspiring local students.

Investigating the Factors Affecting Brand Loyalty in Pakistan. This thesis examined the key factors influencing brand loyalty among consumers in Pakistan. Using quantitative methods, data was collected through structured surveys and analyzed to identify the role of emotional connection, perceived value, and satisfaction in fostering loyalty. The study provided actionable insights for brands to str