Ghina A
@amaniaghina
Data-driven social media specialist with 5+ years of experience.
What I'm looking for
I am a data-driven social media specialist with over 5 years of experience in enhancing brand awareness and lead generation. My journey has been marked by a proven ability to craft engaging content, manage social media campaigns, and deliver exceptional customer service. I have successfully increased brand engagement through targeted social media strategies, demonstrating a keen understanding of customer needs.
In my current role at Kharisma Sukses Persada, I developed and executed comprehensive social media strategies that led to a 25% increase in brand awareness. My expertise in creating localized content tailored to the Indonesian market has resulted in significant follower growth and retention. I continuously research trending content and best practices to ensure my posts resonate with the audience, leveraging analytics to optimize performance and achieve measurable results.
Throughout my career, I have worked with notable brands and clients, including ARMAF and Honda Indonesia, where I implemented data-driven content plans that significantly boosted engagement and website traffic. My passion for content creation and social media analytics drives me to stay current with industry trends, ensuring that my strategies remain relevant and impactful.
Experience
Work history, roles, and key accomplishments
Social Media Specialist
Kharisma Sukses Persada
Jul 2024 - Present (11 months)
Developed and executed comprehensive social media strategies, leading to a 25% increase in brand awareness and engagement. Created and curated daily, localized content tailored to the Indonesian market, resulting in a 20% improvement in follower growth and retention. Leveraged social media analytics to optimize content and achieved a 15% boost in key performance metrics.
Social Media Specialist
Transcosmos Indonesia
Jul 2023 - Jul 2024 (1 year)
Developed and implemented data-driven social media content plans for clients, leading to a 20% increase in engagement. Utilized social media analytics to identify trends and optimize content strategies, resulting in a 15% increase in website traffic. Monitored and analyzed social media data to measure campaign effectiveness and provided monthly reports.
Content Writer
Transcosmos Indonesia
Sep 2021 - Jun 2023 (1 year 9 months)
Created compelling content for various clients across diverse industries, increasing website traffic by 25% through SEO-optimized content creation. Demonstrated strong writing and editing skills by crafting engaging website copy, monthly articles, and social media captions. Developed and executed content creation plans, ensuring a consistent brand voice and message.
Freelance Writer & Translator
Not applicable
Feb 2017 - Aug 2021 (4 years 6 months)
Increased website traffic by 15% through keyword research and SEO article writing for Xavola Indonesia, and developed compelling ad copy that boosted sales conversions. Translated website content from Indonesian to English, ensuring brand voice consistency. Provided high-quality English articles and blog content for various clients.
Customer Care Executive
Yuna & Co.
Jul 2018 - Oct 2020 (2 years 3 months)
Responded to an average of 100 customer inquiries daily via chat, email, and social media. Increased customer retention by 15% through effective problem-solving and client relationship building, converting frustrated clients into repeat customers. Utilized active listening and de-escalation techniques to resolve customer concerns.
Product Administrator
Yuna & Co.
Feb 2017 - Jun 2018 (1 year 4 months)
Maintained data accuracy by uploading daily product information including brands, colors, prices, and variants. Collaborated with the Head of Product Content and Fashion Admin to ensure data correctness and maintain daily logs. Implemented quality control procedures for offline events and fashion activations.
Digital Copywriter
Sribu & Sribulancer
Jun 2016 - Jan 2017 (7 months)
Crafted compelling content for online marketing materials, including email blasts, autoresponders, and SEO landing pages, to support marketing and product teams. Increased email click-through rates by 15% through the strategic use of clear calls to action in email blasts. Developed engaging content for offline marketing materials and managed articles for the Sribu Blog.
Customer Service
Sribu & Sribulancer
Oct 2015 - May 2016 (7 months)
Provided exceptional customer service via phone calls, live chats, and emails, resolving client and freelancer inquiries efficiently. Reduced client inquiries by 20% by creating comprehensive FAQs and website content. Streamlined project workflows by effectively following up on winner pending status and file transfers.
Education
Degrees, certifications, and relevant coursework
Universitas Pamulang
Bachelor's degree, English Language and Literature/Letters
Grade: 3.62/4.00 GPA
Obtained a Bachelor's degree in English Language and Literature/Letters. Achieved a GPA of 3.62 out of 4.00.
SMK Negeri 17 Jakarta
High School Diploma, Accounting and Business/Management
Activities and societies: Member Sie. Pengkaderan of OSIS SMKN 17 Jakarta 2011/2012.
Completed high school with a major in Accounting and Business/Management. Participated in the OSIS organization.
Availability
Location
Authorized to work in
Website
amaniaghina.my.canva.sitePortfolio
amaniaghina.my.canva.siteSalary expectations
Social media
Job categories
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