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Amanda Lucy Mensah

@amandalucymensah

Data Analyst with 8+ years across business analysis, marketing analytics, and financial operations, translating data into clear actionable insights.

United States

Message

At Getinnotized GmbH, I built Power BI and Tableau dashboards tracking marketing and operations KPIs, and improved data accuracy through SQL and Excel validation. My campaign testing contributed to 35% subscriber growth and a 30% lift in lead conversions.

At Vita Nova Restaurant, University of Delaware, I built Tableau revenue and billing dashboards and automated weekly KPI reporting in Excel, cutting manual reporting time by 40%. I also supported data quality and audit work at DataSec Holdings, and my Marketing KPI Dashboard surfaced 18% of previously unmeasured applications.

Experience

Work history, roles, and key accomplishments

Billing Processing Analyst

Vita Nova Restaurant, University of Delaware

Aug 2025 - May 2026 (9 months)

Processed 500+ weekly POS and billing transactions in SQL and Excel, resolving discrepancies and cutting errors by 25%. Built Tableau dashboards and automated weekly KPI reporting in Excel, reducing manual reporting time by 40%.

SQL Excel Tableau KPI Reporting Data Validation Billing Operations

Data Analytics & IT Risk Intern

DataSec Holdings

Jun 2025 - May 2026 (11 months)

Supported data quality, business reviews, and audit documentation over a 12-month engagement. Wrote and tested SQL queries for data governance and audit readiness, and conducted monthly performance analyses in Excel and Power BI.

SQL Excel Power BI Data Governance IT Audit Risk Management Documentation

Marketing Data Analyst

Getinnotized GmbH

Nov 2021 - Jan 2026 (4 years 2 months)

Drove a 30% lift in lead conversions while managing performance analytics and dashboard development. Built Power BI and Tableau dashboards tracking 10+ KPIs, conducted A/B testing, and standardized performance metrics across teams.

Power BI Tableau SQL Excel A B Testing Hypothesis Testing KPI development Data Validation Requirements Gathering UAT

Digital Marketing Manager

Getinnotized GmbH

Nov 2017 - Oct 2021 (3 years 11 months)

Executed data-informed strategies to increase website traffic by 50% in 18 months. Grew social media accounts to 8,000+ followers, increased email open and click rates by 25% through A/B testing, and delivered 300+ digital assets.

Digital Marketing Social Media Email Marketing A B Testing Excel Adobe Creative Suite Content Creation

Accounts Officer

Ghana Standards Authority

Sep 2015 - Aug 2016 (11 months)

Maintained 100% compliance while validating and reconciling monthly financial records. Reduced reporting errors by 20% and improved reporting turnaround by 15% by streamlining documentation.

Financial Reconciliations Iscala ERP Excel Documentation Compliance