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Aly AdelAA
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Aly Adel

@alyadel

Business systems specialist at The Investor's Edge who automated lead confirmation and borrower onboarding workflows.

United Arab Emirates
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At The Investor's Edge, I design cross-platform workflows connecting HubSpot, Zapier, Google Sheets, Apps Script, and operational tools. I built and refined a Set-to-Pitch confirmation system with scheduling controls, SMS follow-up, calendar synchronization, and team notifications.

I also develop Google Sheets operating systems, dashboards, and Apps Script automations that consolidate data and provide management visibility. A call-quality workflow I designed collects JustCall transcripts, evaluates calls against structured criteria using AI, and prepares results for reporting and CRM use.

Through my independent work on Upwork, I build tailored Google Sheets, Excel, Apps Script, and automation solutions, including workflow trackers, financial models, and reporting dashboards. I maintain Top Rated status and a 100% Job Success Score.

Earlier, at Faydety.com, I led operations and growth for a fintech platform and drove 180% business growth through improved commercial processes, digital tools, client segmentation, and performance management. At QNB Al Ahli, I managed high-net-worth client relationships and advised on wealth solutions.

Experience

Work history, roles, and key accomplishments

TE
Current

Business Systems & Automation Specialist

The Investor's Edge

Nov 2025 - Present (11 months)

Design and manage cross-platform workflows connecting HubSpot, Zapier, Google Sheets, Apps Script, OnceHub, JustCall, Google Calendar, Zoom, and other operational tools. Translate business requirements into structured systems for lead management, appointment confirmation, project coordination, quality assurance, borrower onboarding, and performance reporting.

IU
Current

Google Sheets & Automation Specialist

Independent / Upwork

Jul 2023 - Present (3 years 3 months)

Build tailored Google Sheets, Excel, Apps Script, and automation solutions for clients, including workflow trackers, financial models, reporting dashboards, file-management tools, and system integrations. Convert loosely defined operational problems into maintainable tools with clear controls, validations, status tracking, documentation, and user-friendly workflows.

NB

Financial Consultant

Nexus Insurance Brokerage

Nov 2024 - Aug 2026 (1 year 9 months)

Advised individual and business clients on life, general insurance, and savings solutions aligned with long-term financial goals. Managed client follow-up, policy coordination, and relationship development while gaining direct experience in the UAE financial-services market.

FA

General Manager - Financial Services

Faydety.com

May 2021 - Oct 2024 (3 years 5 months)

Led operations and growth for a fintech platform providing personal loans, insurance, and financial guidance; optimized lead generation, conversion workflows, reporting, and partner coordination. Drove 180% business growth through improved commercial processes, digital tools, client segmentation, and performance management.

Education

Degrees, certifications, and relevant coursework

SS

Sadat Academy for Management Science

Bachelor of Business Administration, Finance

Pursued a Bachelor of Business Administration in Finance at Sadat Academy for Management Science in Cairo.

Chartered Institute for Securities & Investment logoCI

Chartered Institute for Securities & Investment

CISI Level 3 Certificate, Wealth & Investment Management

Earned the CISI Level 3 Certificate in Wealth & Investment Management.

University of New Brunswick logoUB

University of New Brunswick

Bachelor of Business Administration, Finance

Pursued a Bachelor of Business Administration in Finance at the University of New Brunswick, Cairo Campus.

Tech stack

Software and tools used professionally

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