Aliza Hynes
@alizahynes
I am an experienced graphic designer focused on marketing, communications, and brand-driven visual solutions.
What I'm looking for
I am a seasoned creative professional with many years of experience in graphic design, marketing, and communications across diverse industries. I specialize in translating complex ideas into clear, impactful visuals and messaging that support sales and engagement.
Throughout my career I designed product catalogs, spec sheets, brochures, and digital/print assets for trade shows and distributor promotions, and executed B2B marketing campaigns targeted to contractors, distributors, and facility managers. I also developed branded templates, visual standards, and safety signage to ensure consistency and compliance across projects.
I work collaboratively with sales, fabrication, and operations teams to align marketing initiatives, leverage CRM segmentation for personalized outreach, and manage trade show materials and logistics from concept to delivery. I consistently deliver strategic, visually compelling solutions that drive brand awareness and support business objectives.
I hold formal training from FIDM and marketing certifications including an ANA Camp Certificate and a Dale Carnegie Certificate, and I am looking to apply my creative vision and practical execution in a role that values strategic design, cross-functional teamwork, and measurable results.
Experience
Work history, roles, and key accomplishments
Graphic Designer & Marketer
Ferguson Fire and Fabrication
Oct 1989 - Mar 2025 (35 years 5 months)
Led design and B2B marketing for fire protection and fabrication products, producing catalogs, spec sheets, brochures, trade show materials, and digital campaigns that supported sales, training, and distributor engagement. Coordinated cross-functional communications, CRM-driven email outreach, and branded templates to improve consistency and field support.
Education
Degrees, certifications, and relevant coursework
Fashion Institute of Design and Merchandising
Attended the Fashion Institute of Design and Merchandising; program type and dates not provided.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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