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Alice MbeyaAM
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Alice Mbeya

@alicembeya

Digital Media Writer and Creator at Udumo Consultants and Abundant Isles, creating SEO-led content and campaigns.

South Africa
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At Udumo Consultants and Abundant Isles, I craft online articles and use SEO and SEM systems to analyse engagement and website traffic. I also manage content distribution across online channels and social media, keeping it aligned with brand guidelines.

I conduct content audits using Google Analytics and keyword research to identify what’s working and where content can improve. This work has helped increase visibility and user engagement.

At FDC, I developed audience-focused content for client brands, including website copy, blogs, social media content, and marketing materials. I was recognised as October 2025’s Best Content Performer.

At Black Marketing, I created personalised LinkedIn and thought-leadership content for executives, entrepreneurs, and high-profile personal brands. I’ve also written freelance articles for Media for Justice and Panaprium, using SEO strategies to improve content visibility.

Experience

Work history, roles, and key accomplishments

UI
Current

Digital Media Writer and Creator

Udumo Consultants and Abundant Isles

Feb 2021 - Present (5 years 8 months)

Crafted compelling online articles for brands, leveraging SEO and SEM systems to analyse user engagement and website traffic metrics. Managed content distribution to online channels and social media platforms, ensuring alignment with brand guidelines and maintaining a consistent voice.

FD

Content Writer

FDC

Feb 2025 - Nov 2025 (9 months)

Developed creative, engaging, and audience-focused content across multiple digital platforms and client brands. Crafted compelling website copy, blogs, social media content, and marketing materials tailored to different audiences and brand voices.

PA

Freelance Digital Media Writer

Panaprium

Mar 2023 - Jun 2023 (3 months)

Created engaging fashion articles, such as '10 Ways to Dress Like the Most Epic Author', for Panaprium's platform, capturing the attention of the target audience. Incorporated SEO strategies, including keyword research, meta tags, and internal/external linking, to optimise content visibility and reach.

MJ

Freelance Digital Media Writer

Media for Justice

May 2023 - May 2023 (0 months)

Authored a thought-provoking lifestyle article, 'A Guide to Grief - As Told from the Inexperience of the Living', on Media4Justice's platform, showcasing narrative and descriptive writing skills. Incorporated SEO strategies, including keyword research, meta tags, and internal/external linking, to optimise content visibility and reach.

Education

Degrees, certifications, and relevant coursework

Google logoGO

Google

Certification, Digital Marketing

2022 -

Certification of Achievement for completing The Fundamentals of Digital Marketing, ongoing since April 2022.

IE

International Association for Professional Writers and Editors

Membership, Professional Writing and Editing

2023 -

Membership in the International Association for Professional Writers and Editors, ongoing since January 2023.

Alison logoAL

Alison

Certification, Creative Writing

2023 -

Certification in The Fundamental Principles of Creative Writing, ongoing since July 2023.

CP

CPR

Certification, Medical

2016 -

CPR Medical Achievement, ongoing since January 2016.

University of Witwatersrand logoUW

University of Witwatersrand

Bachelor of Arts, Dramatic Arts and Film Production

Bachelor of Arts in Dramatic Arts and Film Production, with professional development in theatrical production and performance, and continuing education in directorial construction and screenplay development.

CS

Crawford College Sandton

Matric Certification, General

Grade: GPA 3.6

Activities and societies: Awarded Merits from 2015-2017 for Dramatic Arts, Hockey and Touch Rugby; Member of The Student Representative Council; Elected to The Peer Counsellor's Board; Professional development in theatrical performances of Grease and Little Shop of Horrors.

Matric certification with a Bachelor's Pass and GPA 3.6, awarded merits in Dramatic Arts, Hockey, and Touch Rugby, and served on the Student Representative Council and Peer Counsellor's Board.

Tech stack

Software and tools used professionally

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