At SWIPELABS/ICON, I produced organic content end to end and worked with a New York team on international brands, including True Classic, Ridge, Gustin, IM8 and Tropeaka. After Icon acquired Swipelabs, I joined the AI creative team and wrote, generated and edited AI ads that reached 3M+ paid views and lifted click-through rate by 25%.
I also set the direction for UGC with a new editing method of my own, delivering 6–8 videos a day that reached 10M+ paid views and lifted click-through rate by 35%.
At AUGUSTUSMEDIA, I edited videos and filmed influencer episodes, reaching 4M+ paid views and 1.5M+ organic views. I produced content for brands across Qatar, the UAE, Saudi Arabia and Egypt, including OSN+, Vodafone Egypt, Cupra, Talabat and Insomniac.
At KIDZANIACAIRO, I led junior video editors and content creators, edited and finished campaign promos, and handled the post-production of the Ramadan TTL campaign. My freelance work has included creating videos and photo sets for CUBES, as well as producing and colour-grading independent short films.
