At Lignum Media, I lead a 3–5 person post-production team working across editing, review cycles, AI-assisted creation, quality control, and final delivery for branded and commercial content. I translate briefs into production-to-post workflows and integrate Higgsfield and Seedance 2.5 with Premiere Pro and After Effects.
For the Fayoum Oncology Center awareness commercial, I supported a privacy-sensitive production combining live action and AI-generated scenes, planning production flow and leading post-production and AI integration through delivery. I also created and helped execute Katch Up with Inji Ali during El Gouna Film Festival, then led post-production and final episode delivery.
I founded and led ANIMATE MEDIA PRODUCTION, developing concepts, directing shoots, managing clients and crews, and overseeing work from scripts and shot lists through edit, color, sound, and delivery. My production work also includes First AD credits for BOHO Sokhna and Breadfast, and on-set editing for Vodafone Business.
