At RushBrush, I created the main ad campaign and social reels for its haircare line, produced two Black Friday offer campaigns, and shot and edited 22+ how-to product videos. I blend live-action with AI video generation to move from idea to finished cut faster.
As a freelance campaign filmmaker, film director and video editor, I directed, shot and edited campaign, brand and music-video content for PUMA, Anghami, Vevo and Andalusia Health. I also directed 20+ artists from concept to final cut.
At Andalusia Health Egypt, I shot and edited a monthly doctor interview series featuring 10+ doctors each month, shaping their expertise into approachable patient videos. I cut for broadcast and social, including versions that communicate with the sound off.
Earlier, I edited broadcast and social videos at Aspire Creative Network and shot and edited news videos at Pointers Enterprises. My work spans campaign production, editing and AI-assisted visual development.

