At Red Orange Studio, I lead UX/UI design and digital experience strategy for complex, content-rich websites and platforms. I’ve owned design across 25+ website launches and redesigns, shaping experiences from discovery and information architecture through implementation and optimization.
I build reusable Figma components and accessible, responsive design systems, and partner with developers and cross-functional teams to carry design intent through launch. I use GA4, Hotjar, user feedback, and behavioral data to find friction in customer journeys and guide ongoing optimization.
