Alexandre Sousa

I am a Brand Designer, specializing in brand strategy, visual identity and digital design.

My work focuses on the creation and development of brands, establishing a connection between strategy, identity and the way a brand is experienced in the digital realm.

I hold a bachelor’s and master’s degree in Multimedia Design from the University of Beira Interior. As part of my master’s program, I researched the use of generative artificial intelligence in UX design and developed a methodological model to integrate this technology into the design process.

I have a particular interest in the intersection of branding and technology, especially in the potential of generative artificial intelligence to support designers’ work, improve processes and explore new possibilities in design.

I integrate strategic thinking, design, and technology to create relevant and consistent brands, both in physical and digital spaces.