Open to opportunities

Alejandro Cruz

@alejandrocruz2

Message

I create conversion-focused web, email, and interactive experiences for e-commerce brands.

United States

Message

What I'm looking for

I'm looking to create high-quality web and interactive experiences where I can apply design systems, responsive design, conversion-focused layouts, and close collaboration with developers, copywriters, and project teams.

At Parts Town, I design landing pages, campaign emails, and display ads for a national e-commerce brand, balancing usability, conversion goals, and strict brand standards.

I maintain reusable design systems across four international markets and build responsive experiences with wireframes, user flows, interactive modules, dark mode variants, and design QA before launch.

Across Parts Town, Amcraft Manufacturing, and Multimedia Marketing Group, I’ve turned creative concepts into polished web experiences using HTML, CSS, WordPress, and Adobe Creative Suite while collaborating closely with developers, copywriters, project managers, stakeholders, and clients.

Experience

Work history, roles, and key accomplishments

Current

Digital Designer (Web & Email)

Current

Parts Town

Jan 2024 - Present (2 years 8 months)

Designs web and interactive experiences including landing pages, campaign emails, and display/banner ads for a national e-commerce brand, balancing aesthetics, usability, and conversion objectives within strict brand standards. Maintains and evolves a design system of reusable templates and UI components across four international markets.

Adobe Creative Suite HTML CSS JavaScript Responsive Design Design Systems Wireframing User Flows Sitemaps Landing Page Design Email Design Display Advertising CRO A B Testing Adobe Workfront Design QA

Production Artist

Parts Town

Aug 2021 - Dec 2023 (2 years 4 months)

Provided day-to-day support for high-volume page production requests, turning creative designs into finished web pages, emails, and banners using HTML/CSS while maintaining brand and template consistency. Built and exported reusable, multi-format assets and created style guides and production standards documentation.

HTML CSS Email Design Banner Ads Style Guide Production Standards Asset creation Responsive Design

Webmaster

Amcraft Manufacturing

Aug 2017 - Dec 2020 (3 years 4 months)

Created and maintained web pages and digital content in WordPress CMS, performing routine site updates and troubleshooting content issues. Built a configurable online order form using WordPress plugins and custom HTML and JavaScript, and applied SEO best practices.

WordPress HTML JavaScript SEO Content Management Web Development Lead Generation

Web Designer / Web Content Specialist

Multimedia Marketing Group

Apr 2014 - Jun 2017 (3 years 2 months)

Designed and delivered polished, responsive web pages for multiple client brands simultaneously in a fast-paced agency environment, adapting to each client's brand standards under tight deadlines. Performed quality assurance on all deliverables and presented work to clients and internal teams.

HTML CSS Responsive Design Quality Assurance Client Communication Web Design Content Management