APAldhi Pratama
@aldhipratama
Multidisciplinary retail designer driving shopper experience, visual storytelling, and sales uplift.
IndonesiaWhat I'm looking for
I am a multidisciplinary designer with over five years of experience in retail design and visual merchandising, focused on blending aesthetics with business strategy to drive measurable results.
At IKEA Indonesia and Toys Kingdom I executed 80+ store layouts, improved VM systems across 75+ stores, and led category rebuilds that produced double-digit sales lifts.
I have led national exhibition concepts, managed project budgets, and acted as a visual liaison to ensure brand-aligned, on-time deliveries for exhibitions, seasonal campaigns, and store openings.
I work with professional design tools (Revit, SketchUp), and bring strengths in store design, project management, display technique, and activity development—seeking roles in shop experience, retail strategy, or creative leadership.
Experience
Work history, roles, and key accomplishments
Visual Merchandising Creative
Kawan Lama Group
Dec 2024 - Present (1 year 2 months)
Led national exhibition concepts and managed budgets for TOYS KINGDOM, improving brand visibility and ensuring on-time, on-budget delivery across exhibitions, seasonal campaigns, and new store developments.
Visual Merchandiser Specialist
IKEA Mall Taman Anggrek
Sep 2024 - Dec 2024 (3 months)
Designed and optimized layout plans for multiple store areas, leading a strategic Cookshop redesign that improved product flow and increased customer dwell time in the category.
Interior Design Service
IKEA Kota Baru Parahyangan
May 2024 - Sep 2024 (4 months)
Led customer design consultations and produced 3D renderings to deliver tailored interior solutions that increased customer purchase confidence and supported higher conversion rates.
Visual Merchandiser Specialist
IKEA Kota Baru Parahyangan
Nov 2020 - May 2024 (3 years 6 months)
Maintained store-wide visual consistency and led multiple category rebuilds that delivered a 40% sales lift in key kitchen categories and a 20% weekly sales increase for the BESTÅ Planner area within two weeks of implementation.
Education
Degrees, certifications, and relevant coursework
TUTelkom University
Bachelor of Product Design, Product Design
2014 - 2018
Completed a Bachelor of Product Design with a thesis on material factors in building a treehouse for tourism at Jatigede Reservoir.
Availability
Location
IndonesiaAuthorized to work in
Job categories
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